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21 Lecciones para el Siglo XXI / Autores:
Contenidos:
Introducción | El desafío tecnológico | El desafío político | Desesperación y esperanzas | Verdad | Resiliencia
Corporate communication : a guide to theory and practice / Autores: 
El abc en la organización de eventos / Autores: 
El catalizador / Autores:
Contenidos:
1. Reactancia| 2. Dotación| 3. Distancia| 4. Incertidumbre| 5. Pruebas corroborativas |
El DirCom hoy : dirección y gestión de la comunicación en la nueva economía / Autores: 
El método Obama : las 100 claves comunicativas del hombre que ha revolucionado el mundo / Autores: 
Guía de organización de congresos, eventos feriales y exposiciones / Autores: 
Las 11 leyes inmutables de la creación de marcas en Internet / Autores: 
Marketing 4.0 / Autores:
ntenidos:
• PART I FUNDAMENTAL TRENDS SHAPING MARKETING | • 1. Power shifts to the connected customers | • 2. The paradoxes of marketing to connected customers | • 3. The influential digital subcultures | • 4. Marketing 4.0 in the digital economy | • PART II NEW FRAMEWORKS FOR MARKETING IN THE DIGITAL ECONOMY | • 5. The new customer path | • 6. Marketing productivity metrics | • 7. Industry archetypes and best practices | • PART III TACTICAL MARKETING APPLICATIONS IN THE DIGITAL ECONOMY | • 8. Human-centric marketing for brand attraction | • 9. Content marketing for brand curiosity | • 10. Omnichannel marketing for brand commitment | • 11. Engagement marketing for brand affinity
Organización de eventos empresariales / Autores: 
Redes sociales for rookies / Autores: Destacados
21 lecciones para el siglo XXI / Autores:
21 lecciones para el siglo XXI es una exploración de nuestro presente. ¿Cómo podemos protegernos de las guerras nucleares, los cataclismos ecológicos o las tecnologías disruptivas? ¿Qué podemos hacer contra la propagación de la posverdad o la amenaza del terrorismo? ¿Qué debemos enseñar a nuestros hijos? Con la misma prosa inteligente, fresca y provocadora, Harari vuelve a librerías con un nuevo título, 21 lecciones para el siglo XXI, en el que examina algunas de las cuestiones más urgentes de nuestro presente.
Comercio y marketing internacional (5a. ed.) / Autores:
Comercio y marketing internacional, quinta edición, es una valiosa guía para estudiantes y profesores interesados en los negocios y el comercio a nivel internacional, pero también para aquellos empresarios que buscan una metodología comercial o crear un plan de exportación para enfrentar a la competencia.
Comportamiento del consumidor (8a. ed.) / Autores:
Esta edición ofrece información y análisis actualizados acerca de la aplicación al marketing de las distintas esferas del comportamiento del consumidor (sus motivaciones, su personalidad, sus percepciones, las distintas formas de aprendizaje). Asimismo, guía al lector a comprender de una manera amplia las decisiones de consumo y compra de las personas y, en consecuencia, es un apoyo para desarrollar estrategias de marketing persuasivas, efectivas y eficientes, pues complementa el estudio del consumidor como individuo con el examen de los escenarios culturales y sociales donde se desenvuelve.
Dirección de marketing (15th ed.) / Autores:
Dirección de marketing es el libro de marketing más importante porque su contenido y organización reflejan constantemente los cambios en la teoría y la práctica del marketing.
El catalizador / Autores:
En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa. -'El catalizador'proporciona una novedosa forma de pensar y una serie de técnicas que pueden conducirnos a conseguir a resultados extraordinarios.
Investigación de mercados (3a. ed.) / Autores:
Capítulo 1. Comienza la investigación de mercados | Capítulo 2. ¿Cómo se hace una investigación de mercados? | Capítulo 3. Tendencias del marketing
Investigación de mercados (6a. ed.) / Autores:
El presente texto se escribe desde la perspectiva del usuario acerca de la investigación de mercados reflejando las actuales tendencias internacionales acerca del tema, las redes sociales, la investigación mediante la telefonía móvil, la ética y la integración de internet. Todos los capítulos se enfocan en la práctica de la investigación de mercados presentando una variedad de casos de empresas de marketing y organizaciones de investigación de mercados.
Marketing de servicios (7ma. ed.) / Autores:
Las características principales de este libro son:
• Una fuerte orientación administrativa, apoyada por las investigaciones académicas más recientes. No sólo cubre la necesidad de los mercadólogos de servicios por entender las necesidades del comportamiento del cliente, sino por el uso de estos conocimientos para desarrollar estrategias y competir de manera eficaz en el mercado.
• Está organizado a partir de un esquema integrado con el que los estudiantes se involucran de inmediato gracias a que se basa en los temas que se incluyen en cursos de principios y administración de marketing.
• El uso de esquemas conceptuales memorables, cuya importancia y efectividad han sido probadas en el salón de clases. Algunos ejemplos son el modelo del comportamiento del consumidor de tres etapas relacionado con los servicios, la flor del servicio, el círculo de la lealtad, el ciclo del talento de servicio y la cadena servicio utilidades.
Marketing internacional (18a. ed.) / Autores: 
Marketing turístico (6ta. ed.) / Autores:
Este libro ha sido escrito teniendo al lector en mente, explicando el cómo y el porqué del papel de cada uno en el marketing. En el sector turístico, los clientes interaccionan con los empleados como parte del producto: el marketing es trabajo de todos. Marketing turístico le ofrece una introducción al marketing práctica e innovadora. Su estilo y el uso de un gran número de ejemplos facilitan enormemente su lectura.
MKTG Marketing / Autores: 
Principios de marketing (17a. ed.) (enhanced eBook) / Autores:
En esta ocasión, Principios de Marketing decimoséptima edición, introduce a los nuevos estudiantes en el fascinante mundo del marketing moderno de una manera completa y autorizada a la vez que fresca, práctica y amena. Además cuenta con 21 casos de estudio escritos por profesores de la universidad española, aparte de 18 casos nuevos de empresa y 16 casos nuevos de vídeo.
Publicidad, promoción y comunicación integral en marketing / Autores:
El libro Publicidad, promoción y comunicació integral en marketing ayudará a que los estudiantes desarrollen habilidades efectivas y comprendan la integración de todas las comunicaciones de marketing (CIM), cómo se producen y transmiten de forma efectiva con los clientes y los potenciales clientes.
Caos digital y medios comunes: transformaciones de la comunicación social en el siglo XXI Autores:
¿Cuáles son las consecuencias de la transformación digital de los medios de comunicación sobre la democracia, la economía y el entorno laboral? ¿Qué impacto están teniendo los nuevos medios digitales en la generación de conocimiento y en la evolución de las creencias, las mentalidades y las relaciones sociales con las fuerzas ideológicas que nos rodean? ¿Es honrado y ejemplar el modelo audiovisual en España? ¿Hay esperanza para redimir el fracaso de la televisión pública? ¿La teoría de la innovación puede ser una salida razonable para regenerar la función crítica del periodismo? Para responder a estas preguntas, los autores de este libro han llevado a cabo una ambiciosa investigación mediante la aplicación de categorías relacionadas con el materialismo dialéctico, la teoría crítica y la economía política de la comunicación. Tras desgajar minuciosamente la ideología, la alienación y la mercantilización que dominan las estructuras económicas, culturales y legislativas del sector audiovisual, y después de analizar la expansión del capitalismo a través de la economía digital emergente a escala mundial, llegan a una propuesta creativa: una forma alternativa de medio de comunicación basado en lo «común», a diferencia de la dualidad tradicional que representan los medios de titularidad pública y privada. A través de los Medios Comunes surge la oportunidad para transformar el espacio cultural y político que ocupan los medios de comunicación tradicionales y, en consecuencia, encauzar la fase poscapitalista hacia una sociedad de mentes más democrática e igualitaria.
Ciudadanía mediática: una mirada educativa / Autores:
ste libro trata de responder a algunos de los desafíos educativos y éticos planteados por nuestras sociedades hipercomunicadas y globalizadas. Sociedades en las que una ciudadanía emergente busca ser protagonista de su destino, no sólo en lo jurídico, político, social o económico, sino también en lo mediático: una ciudadanía crítica, profundamente democrática, preparada para vivir del mejor modo en esa “sociedad del conocimiento” en la que estamos inmersos. Los medios son, al fin y al cabo, una oportunidad magnífica para la renovación pedagógica y una ocasión inigualable para la formación de la ciudadanía global ante retos cada vez más globales.
Comunicacion y protocolo empresarial en los países de la zona euro / Autores:
En muchas ocasiones podemos pensar que el protocolo solo es un conjunto de normas con el fin de organizar y jerarquizar un acto o reunión pero no es así, va mucho más allá. Vivimos en una sociedad global, dónde la multiculturalidad ocupa cada vez un lugar más importante en las relaciones entre empresas, estados y organizaciones de toda índole. Conocer y dominar las técnicas del protocolo social y empresarial resulta fundamental para obtener una buena imagen que repercuta directamente en su éxito profesional y empresarial. En este libro descubrirá las principales claves que debe conocer en aspectos tan importantes como los saludos y las presentaciones, los tratamientos, cómo diseñar una eficaz tarjeta de presentación, qué regalar (cómo y cuándo), la vestimenta adecuada para cada ocasión, cómo comportarse en reuniones y comidas de negocios etc.
Comunicación publicitaria de juguetes en televisión / Autores: 
De director de cuentas a director de agencia: 50 casos prácticos sobre agencias de publicidad / Autores:
Este libro aporta al lector una inmersión en el funcionamiento de la Agencia de Publicidad mediante 50 casos prácticos en los que se utilizan los diferentes conceptos económicos y de gestión que determinan la salud económica de una agencia (Cuenta de explotación, Presupuestos, Sistemas de remuneración, Negociación de contratos, Compraventa de participaciones accionariales, etc.). Cada uno de los casos está acompañado de una guía para su resolución. La utilidad del libro consiste en que enfrenta al lector a los temas económicos que mueven la actividad publicitaria: constitución de grandes holdings publicitarios, mayor presión financiera, evolución hacia un modelo en red basado en la colaboración constante con múltiples freelances, etc. Este libro es la continuación práctica del libro “Dirección empresarial para publicitarios”, publicado por los mismos autores.
Gerencia de marketing Autores:
Esta obra estudia todos los aspectos relacionados con la gerencia de marketing, consta de diez capítulos y está dividido en tres partes. La primeera se centra en los aspectos estratégicos del marketing; la segunda analiza los aspectos tácticos y la mezcla de mercadeo; y la tercera presenta las perspectivas de la administración del marketing estratégico que las empresas deben tener en cuenta para lograr resultados exitosos en diversos contextos globales, digitales y culturales. Cada capítulo contiene casos y formula preguntas que facilitarán a los interesados en el tema la comprensión y aplicación de los contenidos.
Gestión de marca : conceptualización, diseño, registro, construcción y evaluación Autores:
El libro “Gestión de marca” es ¡absolutamente imprescindible! para todos aquellos que trabajan haciendo marca. Todos los que estamos inmersos en el mercadeo, trabajamos día a día porque una marca esté más cerca del consumidor, que la conozcan, que con ella interactúen, para que finalmente la adquieran. Este texto explica de forma fácil, rápida y sencilla la importancia de la marca, que en muchos casos, es igual o más poderosa que los activos tangibles.
Introducción a la sociología de la comunicación Autores: 
Investigación de mercados Autores:
El libro que usted tiene en sus manos presenta una introducción precisa sobre la investigación de mercados, para después indicarle de forma práctica cómo se hace una de ellas, ilustrando la teoría con casos prácticos y guías para la elaboración de cuestionarios; donde se puede observar que la famosa investigación de mercados la puede hacer todo aquel que tenga ganas de permanecer con una favorable participación en el mercado de su sector.
Manual de teoría de la comunicación / Autores:
EI objetivo básico de este libro está centrado en la necesidad que tienen los alumnos de Comunicación Social y Periodismo de conocer y comprender el basamento teórico desde el cual ha surgido su particular campo de trabajo. Esta comprensión les permitirá, sin duda alguna, asumir desde una mejor postura personal y social su profesión. Además, les permitirá conocer parte de los numerosos intentos de configurar un campo de estudio propio, el de la comunicación, que ha emergido como necesidad teórica y metodológica.
Manual de teoría de la comunicación II Autores:
Este segundo volumen recorre la historia de la teoría de la comunicación a partir de los aportes teóricos de América Latina en este campo. Los autores analizan las influencias de los paradigmas estadounidense y europeo sobre la región, y observan cómo el subcontinente intenta readaptar o suprimir estos aportes, en especial en un periodo como el de la segunda mitad del siglo XX en el que la lucha emocional e identitaria por lo propio comienza a determinar los rasgos de un pensamiento autónomo y diferenciado de otras regiones. El libro se divide en dos partes. La primera está dedicada a la contextualización histórica de la investigación. La segunda aborda la investigación en Latinoamérica a partir de tres grandes ejes: intelectual, institucional y biográfico. El enfoque intelectual da cuenta de las principales ideas, paradigmas y aproximaciones teórico-conceptuales que conformaron los pensamientos latinoamericanos durante la segunda mitad del siglo XX. En el enfoque institucional se describen las instituciones que jugaron un papel trascendental tanto en el surgimiento de estos pensamientos como en la conformación de sus principales rasgos intelectuales. Finalmente, el enfoque biográfico hace referencia a la vida y obra de algunos de los intelectuales más influyentes de la región.
Marketing: conceptos y aplicaciones Autores:
De manera dinámica y sencilla, mezclando teoría y práctica, se presenta cuál es el rol del marketing en las organizaciones contemporáneas, su papel en el mercado, y la vinculación con los deseos y necesidades con los compradores, consumidores y clientes para desarrollar productos y servicios que los satisfagan y contribuyan con la rentabilidad de la empresa. Pues ilustra alternativas y posibles soluciones a las situaciones a las que día a día se enfrentan quienes se están preparando para desempeñarse en el mundo empresarial o ya están involucrados en este como empresarios emprendedores.
Negocios internacionales : fundamentos y estrategias
Esta obra tiene como punto de entrada la Globalización; ese es el contexto que permite analizar, desde el punto de vista disciplinar, aspectos como el comercio internacional, la integración económica, las finanzas y la inversión extranjera directa. Los capítulos relacionados con la competitividad, el marketing y la logística se ajustan al cambiante mundo, para suministrar a los lectores bases sólidas que faciliten la comprensión de las estrategias en los negocios internacionales. Con base en su experiencia en investigación y docencia, los autores presentan en cada capítulo marcos teóricos adaptados a las realidades actuales, así como ejemplos, resúmenes y evaluaciones. En esta segunda edición se incluye un nuevo capítulo de casos y lecturas que, sin lugar a dudas, permiten una visión crítica de los relacionamientos entre las empresas y estimulan el debate alrededor de los fundamentos y estrategias de los negocios internacionales en el entorno actual.
Semiótica del consumo : Una aproximación a la publicidad desde sus signos / Autores:
Entendida como la'ciencia de los signos', la semiótica se ha ocupado largo tiempo de las reflexiones sobre la publicidad y el consumo. Desde el clásico análisis de los'fideos Panzani'de Roland Barthes hasta el despliegue de un branding semiótico por parte de Andrea Semprini, la semiótica de la publicidad ha estudiado los efectos de sentido producidos por los signos al interior de una sociedad, específicamente, una sociedad de consumo. Por ello, Eduardo Yalán Dongo explora el hiperconsumo y aceleracionismo del estado actual del mercado a través de los signos encontrados en anuncios gráficos, logotipos, marcas, colores, conceptos y otros elementos insertados en la lógica de consumo. Semiótica del consumo propone el estudio de estas tendencias y límites del consumo registradas a nivel de los signos. Los primeros dos capítulos presentan a la semiótica y a su método orientado al estudio de las lógicas de consumo y sus tensiones al interior de una sociedad. En esta primera parte la semiótica se concentra en las mezclas horizontales entre el consumo local y la digitalidad acelerada del hiperconsumo global. Los tres capítulos finales partirán de esta cartografía elaborada de los signos para aplicarla en el estudio del color y logotipo en el mercado, el consumidor y su representación en la narrativa publicitaria. Esta segunda parte del libro entiende a los signos como procesos de marca sobre los cuerpos que permiten la construcción del personaje consumidor cuya acción y deseo es presentada de diversas formas en la narrativa publicitaria. Un libro dirigido a profesionales de la comunicación, marketing y quienes deseen profundizar sus conocimientos en la importancia y agencia de los signos dentro de la publicidad.
¿Qué transmite su marca?: estrategias para innovar desde la comunicación Autores: 
Ética de la publicidad. Retos en la era digital / Autores:
La publicidad es una de las formas de comunicación más influyentes que existen. Sin embargo, es un ámbito sobre el que se reflexiona poco desde la ética. De modo que, cuan-do se hace, nos encontramos con quienes critican con contundencia a la publicidad por los valores consumistas que promueve, mientras que otros defienden a ultranza su papel económico. Posicionamientos encontrados que dejan poco espacio para la reflexión crítica. Ética de la publicidad. Re-tos en la era digital busca abordar dicha reflexión atendiendo a las novedades existentes en la era digital y tecnológica. Unas novedades que presentan desafíos éticos ligados, por un lado, a la consolidación de disciplinas como el neuromarketing que prometen conocer “la caja negra” del consumidor y, por otro lado, al surgimiento de modelos alternativos de consumo y a la irrupción de las TICs que favorecen que la ciudadanía entre en un diálogo crítico con la comunicación publicitaria. Esta obra aborda estas tendencias desde la relación existente entre la ética y la publicidad y al mismo tiempo revisa el peso específico de asociaciones de consumidores, movimientos ciudadanos, nuevas herramientas de comunicación, Autocontrol y destacadas campañas publicitarias.
Destacados
Consumer Behavior: Buying, Having, and Being (12a. ed.) Autores: 
Digital Business and E-Commerce Management (7a. ed.) Autores: 
Digital marketing : strategy, implementation and practice (8a. ed.) / Autores:
Part 1 Digital marketing fundamentals Introducing digital marketing | Part 2 Digital marketing strategy development | Part 3 Digital marketing: implementation and practice
E-commerce 2023-2024 : business, technology, society / Autores:
1. Introduction to e-commerce | 2. E-commerce infrastructure | 3. Building an e-commerce presence | 4. E-commerce security and payment systems | 5. E-commerce business strategies | 6. E-commerce marketing and advertising | 7. Social, mobile, and local marketing | 8. Ethics, law, and e-commerce | 9. Online media | 10. Online communities | 11. E-commerce retail and services | 12. B2B e-commerce
Strategic brand management: Building, measuring, and managing brand equity / Autores: 
Adcreep: The Case Against Modern Marketing Autores:
Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not,'adcreep'—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire.
A Practitioner's Guide to Account-Based Marketing Autores:
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world's leading companies have annual revenues the size of some countries'GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner's Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth.
Artificial Intelligence Marketing and Predicting Consumer Choice Autores:
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.
Audio Branding Autores:
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key.
Brand Protection in the Online World Autores:
The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.
Communicating Strategy / Autores:
If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'Phil Jones'Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.
Content: the Atomic Particle of Marketing / Autores:
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands.
Corporate Brand Personality / Autores:
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.
Creating a Brand Identity: a Guide for Designers Autores:
Creating a brand identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.
Creativity and Data Marketing Autores:
The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand.
Developing Insights on Branding in the B2B Context / Autores:
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, the authors provide fresh examples from business practice that are easy to comprehend by undergraduate students, and are easily applied by managers in the field. The book consists of three main parts, covering important aspects of B2B branding. It presents several aspects of external as well as internal branding, supplemented by novel approaches in B2B branding. In addition, the book offers examples of best practices, as well as notable mistakes made by companies involved in branding processes.
Digital Marketer Autores:
Digital marketing is now essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and array of skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take the next steps to advance your digital marketing career.
Digital Marketing in the Zone: The Ultimate System for Digital Marketing Success Autores:
In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don't live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.
Digital PR / Autores:
Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that previously did not exist. This book acts as a guide to this era of transformation. It's a manual that summaries the trends affecting our industry. It examines the techniques that have changed and also investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR practitioners need to ask, whether working in-house or in an agency, and will be equally relevant for those studying PR or coming into the industry as it will those who are hardened professionals facing a future that looks significantly different to the tried and tested approaches of the past. This is a book about opportunity. A book that shines a light on how adoption of data, audience planning and creativity, seen through a digital lens, can transform an industry, making it more relevant and necessary that ever before. It's a celebration of the power of earned media in a world where we are, as consumers of media, increasingly shunning interruptive marketing and looking for connection and true engagement.
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More / Autores:
Sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.Packed with great advice for engaging with customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. Readers will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.
E-Commerce Website Optimization / Autores:
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses.
Essentials of Advertising / Autores:
As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to understand what happens to our brains when we see adverts, while economists try to understand whether money spent on advertising is worth it. Essentials of Advertising is designed to help students navigate their way through the field of advertising. It will introduce readers to the key concepts of advertising as they have been developed not only by psychologists and economists, but also by sociologists, historians, marketers and media researchers - not to mention advertising practitioners themselves. Meticulously researched, Essentials of Advertising will allow readers to understand not just what different research traditions say about advertising, but why they say it. This will help students develop key analytic skills to critically evaluate and exploit existing research on advertising, based on a greater understanding of where it comes from. This allows them to develop greater perception and awareness professionally, and acts as a springboard for students to jump into the wider area of advertising studies and to develop their careers according to their interests. Online resources include lecture slides, self-test questions, group activities, figures, and case studies for specific chapters, plus web links to industry body research and relevant further reading.
Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands Into Global Brands Through the LASSO Method Autores:
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven'Think Big, Get Big'framework to truly help your brand first expand, grow successfully, and ultimately thrive.
Facebook: An In-Depth Quick Start Guide to Marketing Your Business Autores:
Knowing how to use Facebook to network and market yourself or your business gives a single person unlimited potential for reaching over 1 billion users in 60 countries. This tool will show you how to manage the marketing on your personal profile and business pages. Authored by an expert and consultant in cutting edge marketing strategies, this well-rounded guide will immediately change the way you use Facebook and the way you market your business.
Handbook of Advances in Marketing in an Era of Disruptions / Autores:
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.
How to Write a Marketing Plan Autores:
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books...With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
Identity Designed: The Definitive Guide to Visual Branding Autores:
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
Kids and Branding in a Digital World Autores:
As consumer markets have developed and become more crowded and competitive, so brands have become more important in enabling consumers to make informed choices. This book shows how children become engaged with brands and understand what they mean, and how their relationship with brands changes over time as they mature as consumers. It sets this development against the changes that have occurred in styles of brand promotion in the digital world where more subtle ways of reaching consumers have been developed by brand marketers. Children become aware of brands from an early age. Even before they start school, they can recognise brand names and ask for brands by name. The meaning of brands to children can vary dramatically with age. As with other aspects of consumer socialisation, children's initial orientation towards brands occurs at a superficial level because their level of cognitive development does not allow them to understand deeper-seated symbolic meanings of brands. Children's understanding of brands and the relationships they have with them may also be influenced by the new promotional techniques developed by marketers. Children's recognition of advertisements depends upon being able to identify specific features which signal a persuasive message. In the online world of social media and computer games, the presence of brands may not be recognized as'advertising'and so the usual learned defenses against persuasion are not triggered. This could place young consumers at a disadvantage. This phenomenon has raised important questions for parents, educators and marketing regulators and these are addressed in this book through reference to the latest research and writings from around the world.
LIVE Video Revolution : How to Get Massive Customer Engagement and Skyrocket Sales with Live Video Autores:
With one in five Facebook videos posted being live videos, it's essential that businesses and brands understand how to use this technology and create content for live broadcasts. Just as social media is a relatively new phenomenon which many business owners are still learning how to use, live video is rapidly becoming a great way to increase customer engagement and sales. The Live Video Revolution covers a brief history of live video technology, how that technology can be used for personal branding and business, features of live videos, and includes a variety of case studies to provoke thought and encourage businesses and brands to utilize this technology.
Making Media Autores:
Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including rich case studies of the main media industries and professions: television, journalism, social media entertainment, advertising and public relations, digital games, and music. This carefully edited volume features 35 authoritative essays by 53 researchers from 14 countries across 6 continents, all of whom are at the cutting edge of media production studies. The book is particularly designed for use in coursework on media production, media work, media management, and media industries.Specific topics highlighted:the history of media industries and production studies; production studies as a field and a research method; changing business models, economics, and management; global concentration and convergence of media industries and professions; the rise and role of startups and entrepreneurship; freelancing in the digital age; the role of creativity and innovation; the emotional quality of media work; diversity and inequality in the media industries.
Malcolm Mcdonald on Marketing Planning Autores:
A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. Key content includes defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process. Online resources include multiple templates as a practical toolkit for marketing planning.
Marketing and Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing World / Autores:
This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: “while you were out the world changed.” To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions. Marketing and Economics are subjects dealing with business – business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business. In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals.
Marketing Management / Autores:
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product to a marketing product by linking to the needs of the target customer. The author also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of ‘rebel need'.
Marketing Scales Handbook / Autores:
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item measures used in scholarly studies of consumer behavior. This tenth volume picks up where the previous volume ended and has reviews of 402 new scales that were reported in top marketing journal articles published in 2016 and 2017. Each review has information about a scale's source, its psychometric quality, who has used it, and the questions/statements that compose the measure. The bulk of the scales in this book focus on topics well known in the fields of marketing and consumer science such as products, branding, advertising, retailing, and purchasing. Measures of many other topics are covered as well, including benevolence, co-production, corporate social responsibility, food, emotions, engagement, environmentalism, games, health, personality traits, satisfaction, social media, websites, and word-of-mouth. The book is a valuable resource for researchers in a variety of fields who want statistically reliable measures for use in their studies of consumers or similar groups such as viewers, clients, patients, or citizens. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build, test, and refine measures from scratch, researchers can use the book's contents to borrow from the experts who have already crafted quality metrics. By using better measures, the precision of analyses is increased and should improve the decisions based upon the results.
Mastering Gamification Autores:
This practical tutorial will show you exactly how to plan and put together a gamification to really motivate your customers, through step-by-step instructions delivered over an easy to follow 30 day schedule. You might be a marketing practitioner, a start-up entrepreneur needing a kick-start in developing a loyal customer base, or a small-medium business owner ready to take your company to the next level - if you're new to gamification or in the learning stages, this book is for you.
Mastering Market Analytics Autores:
n Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes. The new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only.32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers?
Mastering the New Media Landscape Autores:
he New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition Autores:
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, it clearly explains the metrics that you can use to measure marketing. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics—including significant updates to the online/digital/social area— Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.
Organizing Marketing and Sales: Mastering Contemporary B2B Challenges / Autores:
The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those firms relate to their suppliers. Accordingly, there has been increased attention to how business relations can enhance value-creation. This introduces a whole new set of organizational challenges for marketing and sales. Organizing Marketing and Sales addresses a number of themes related to this development, both empirically and conceptually. It offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms, and it also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Public Relations and the Power of Creativity Autores:
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society. Public relations is often seen as the discipline that amplifies creative ideas developed by other sectors, but this is changing. With the blurring of lines among creative industries, organisations are increasingly turning to PR to generate the ‘big ideas'at the heart of effective communication.
Salesforce CRM - the Definitive Admin Handbook / Autores:
About This BookSee the latest best practice Salesforce administration principles, gain real-world advice, and understand critical design considerations to set up and customize Salesforce CRMThis is a pragmatic guide to the key functions of customizing and setting up the application for enterprise security, user and data management, process automation, analytics, and mobile featuresStep-by-step navigation and descriptions of the features of Salesforce CRM platform and clear guidance on the customization and administration of the applicationIdentify what is covered to create your own improved study guide for the certified administrator examinationWho This Book Is ForThis book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a new administrator or a more experienced professional, this book will enhance your knowledge and understanding of the features of Salesforce CRM.What You Will LearnManage and administer user records and password policiesConfigure and control the various organization-wide user interface features in Salesforce CRMSet up and maintain users, profiles, and permission sets and administer appropriate security and login access mechanismsApply organization securityUnderstand the capabilities of the Salesforce CRM sharing modelCreate, delete, and customize fields, page layout, and list views for custom and standard objectsFind out how Apex and Visualforce coding can be used in Salesforce CRMImplement the mechanisms for data managementDiscover the tools to import, update, transfer, and mass delete dataIn DetailSalesforce CRM's Winter'17 release offers a host of new features for CRM designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. The book begins by guiding you through setting up users and the security settings and then progresses to configuration, data management, and data analytics. We swiftly move on to the setting up of organization-wide features that affect the look and feel of the application. Process automation and approval mechanisms are covered next, along with the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals.At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager. Every chapter is complete with a section containing example questions of the type that you might encounter in the certification examination.
Sales Management / Autores:
In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to achieving sales goals. To understand what it means to sell successfully, sales representatives must develop a solid foundation in selling skills and an understanding of the critical elements needed to achieve sales goals. By delving into the foundational concepts related to leveraging sales as a tool for organisational profit, the authors give readers important insights into the critical elements of the sales process, including consultative selling, sales force management, qualities of effective leadership in sales, and the use of technological tools such as Customer Relationship Management (CRM) and Sales Force Automation (SFA) systems. This book includes insightful contributions from leading sales and marketing practitioners across the continent of Africa on characteristics of successful salespeople and how to recruit them, the crucial role of sales leadership, sales team training methods and strategies for developing customer relationship management programs.
Salespeople Don't Lie / Autores:
Sales malpractice accounts for huge losses in businesses worldwide. The way to bring attention to this malaise is to ensure that salespeople worldwide understand the damage this malpractice causes. This book is a mission to spread the word on how sales can be a profession that does good for customers and adds value to their lives. A salesperson can be someone who does good for the society and to every individual who needs help in making the right decision about a product they wish to purchase. One of the basic tenets of a sales team that meets customers face-to-face is that sales grow as the relationship grows between the customer and the salesperson. Trust is the principal ingredient that keeps relationships going. When a salesperson lies, it is an assault on the very core of the relationship. Truth and transparency while hard to choose, is less painful in the long run. The book advocates using a professional sales system that facilitates sales successes in an easy and legitimate way. A robust sales system not only helps in achieving sales targets but has an overall impact on the motivation of the sales team, thereby curtailing attrition. When you don't fear sales, you never have to lie.
Social Media and Integrated Marketing Communication Autores:
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero's third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the foreseeable future, Social Media and Integrated Marketing Communication frames the conversation about social media and IMC to move away from a risk/reward or a return on investment orientation and toward a focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to communication ethics. Through this, Persuit asks how organizations can engage in decorum in their online IMC efforts while at the same time considering how their audiences can engage in decorum as well. Neither romanticizing nor demonizing the areas of social media and IMC, instead, this text offers a pragmatic understanding of these areas that finds a place in the theory of the communication discipline.
Sociometrics and Human Relationships: Analyzing Social Networks to Manage Brands, Predict Trends, and Improve Organizational Performance Autores:
Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance by optimizing communication and collaboration through email. Based on Collaborative Innovation Networks courses which have been taught for over a decade to students forming virtual teams across a number of universities, Gloor shows readers how to leverage virtual collaborative creativity in the Internet age, and helps them understand and apply the dynamics of online communication via a variety of tools. Gloor has also created a tool that analyses all types of social media such as: Twitter, Wikipedia, online blogs and Facebook as well as email or Skype logs to predict election outcomes, perception and strength of brands, customer and employment satisfaction, or fraudulent behavior. Gloor explains how to use his tool, Condor, to visualize, monitor and manage brands, products and topics online, as well as analyzing organizations through their email networks.
Strategic Marketing Management : Planning, Implementation, and Control Autores: 
Tactical SEO Autores:
Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies. Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.
The Commitments of Traders Bible: How To Profit From Insider Market Intelligence / Autores:
Regardless of your trading methods, and no matter what markets you're involved in, there is a Commitments of Traders (COT) report that you should be reviewing every week. Nobody understands this better than Stephen Briese, an industry-leading expert on COT data. And now, with The Commitments of Traders Bible, Briese reveals how to use the predictive power of COT data—and accurately interpret it—in order to analyze market movements and achieve investment success.
The digital marketing handbook : a step-by-step guide to creating websites that sell Autores:
What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.
The Future of Branding Autores:
New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are, and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace. Written by the leading minds management from around the globe who are redefining best practices in managing brands, It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection, and brand experience.
The Green Bundle: Pairing the Market with the Planet / Autores:
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a'green bundle'that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key.
The History of Marketing Science Autores:
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
The Sustainable Marketing Concept in European SMEs Autores:
The food and drink sector represents Europe's largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations. The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry brings together contributions from leading scholars to provide new knowledge and applications for the implementation of sustainable marketing orientation and sustainable marketing mix tools in SMEs operating in the industry.
Value-Based Marketing Strategy: Pricing and Costs for Relationship Marketing / Autores:
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing.
Advancing Insights on Brand Management Autores:
This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies.
Buyology for a Coronavirus World / Autores:
Based on more than 2,000 brainscans of subjects in six countries, Buyology was the first book ever to apply neuroscience to the world of business. Now, 12 years after Buyology’s publication, Martin Lindstrom releases an exclusive pocketbook, Buyology for a Coronavirus World, on the human impact of coronavirus. With fascinating insights from his neuroscience work, he explores how businesses should navigate the opportunities and pitfalls of this newly transformed landscape.
Changing Market Relationships in the Internet Age Autores:
This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships.
Commercial Communication in the Digital Age Autores:
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Consumer Behavior - Practice Oriented Perspectives Autores:
o time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.
Developing New Products and Services Autores:
Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development.
eMarketing: The Essential Guide to Marketing in a Digital World Autores:
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice.
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 Autores:
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers.
Grow by Focusing on What Matters: Competitive Strategy in 3-circles Autores:
The 3-Circle model was developed over the past several years, initially in strategic planning for auniversity graduate program and in an executive MBA course designed to integrate the concepts ofmarketing and competitive strategy. Over the course of time, the 3-Circle model has beensuccessfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame.
Innovation by demand: An interdisciplinary approach to the study of demand and its role in innovation Autores:
The structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike, and at the same time there is growing interest in trying to understand the patterns and drivers of technological innovation. This book brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process. The book starts with a broad conceptual overview of ways that the sociological and economics literatures address issues of innovation, demand and consumption.
Introducing Marketing Autores:
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
Language in the Digital Era. Challenges and Perspectives Autores:
This collected volume brings together the contributions of several humanities scholars who focus on the evolution of language in the digital era. The first part of the volume explores general aspects of humanities and linguistics in the digital environment. The second part focuses on language and translation and includes topics that discuss the digital translation policy, new technologies and specialised translation, online resources for terminology management, translation of online advertising, or subtitling. The last part of the book focuses on language teaching and learning and addresses the changes, challenges and perspectives of didactics in the age of technology. Each contribution is divided into several sections that present the state of the art and the methodology used, and discuss the results and perspectives of the authors. The book is recommended to scholars, professionals, students and anyone interested in the changes within the humanities in conjunction with technological innovation or in the ways language is adapting to the challenges of today’s digitized world.
Launch! Advertising and Promotion in Real Time Autores:
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students.
Marketing Autores:
This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.
Market Relations and the Competitive Process Autores:
There has been increasing interest and debate in recent years on the instituted nature of economic processes in general and the related ideas of the market, in particular the competitive process. This debate lies at the interface between two largely independent disciplines, economics and sociology, and reflects an attempt to bring the two fields of discourse more closely together. This book explores this interface in a number of ways, looking at the competitive process and market relations from a number of different perspectives.
Perception of visual advertising in different media Autores:
This Research Topic aims to showcase the state of the art in visual advertising research. Although visual processes are a central component of consumer behavior, they have been largely neglected in models explaining consumer perception of advertising. Rather than being the mere input into the cognitive or affective systems, the visual processes both voluntarily and involuntarily affect the amount and quality of information that is passed into further mental processing.
Principles of Marketing
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment.
The Online Advertising Tax: : A Digital Policy Innovation Autores:
Google and Facebook now control about two thirds of
global advertising revenue. They dominate the online
advertising market in the form of a duopoly and avoid
paying adequate taxes. This policy brief introduces a new possibility and policy innovation for taxing online advertising.
The Power of Selling Autores:
The Power of Selling is the perfect textbook to teach students about the proven process of selling. More important, it teaches students how to apply the tenets of selling to how to sell themselves and get the job they want, with the same process professional sales people learn (or brush up) on their own selling skills.
Administración : Un enfoque basado en competencias (13a. ed.) Autores: 
Administración (13th ed.) / Autores:
Destacan las siguientes mejoras:
• Ampliación del capítulo sobre la gestión del cambio para incluir un análisis sobre la innovación disruptiva como un importante motor de cambio.
• Una nueva sección que aborda las frustraciones y los retos comunes que se enfrentan en el lugar del trabajo.
• Se agregaron temas actuales y oportunos; como el uso de la tecnología, la retroalimentación
en tiempo real y la elección de los medios de comunicación, entre otros.
• Se añadieron múltiples ejemplos totalmente actualizados que ilustran las prácticas de gestión y los retos a los que se enfrentan empresas grandes y pequeñas, así como organizaciones que se dedican a la fabricación, los servicios y la tecnología.
Una vez más, los autores han logrado que el contenido de esta edición sea relevante para cualquier estudiante que planea desempeñarse profesionalmente en una organización de cualquier tamaño, proporcionando orientación y herramientas invaluables para enfrentar los múltiples desafíos de la realidad contemporánea.
Administración: una perspectiva global, empresarial y de innovación / Autores:
El objetivo de esta obra es preparar a hombres y mujeres para una carrera gerencial emocionante, desafiante y llena de recompensas. Durante muchos años las ediciones anteriores se han colocado entre las de mayor venta en el mundo, y por más de un decenio, sobre todo en América Latina, son de las más vendidas entre hispanohablantes. La obra ha tenido una orientación global desde mucho antes de que estuviera de moda. La decimoquinta edición evoluciona desde esa tradición y añade mucha información nueva respecto a la administración efectiva en el ambiente global del siglo xxi, además de incorporar contenido nuevo sobre la administración emprendedora en esta época de innovación constante. El punto de vista emprendedor que surge sobre la administración se integra en todo el libro junto a su dimensión global.
Administración contemporánea (10a ed.) / Autores:
Desde que se publicó la novena edición de Administración contemporánea, nuestro libro ha fortalecido su posición como líder en el mercado de la administración. Esto nos dice que seguimos cumpliendo las expectativas de nuestros usuarios existentes a la vez que atraemos a muchos nuevos lectores de nuestra obra. Es claro que la mayoría de los profesores de administración comparten con nosotros una preocupación por la necesidad de introducir continuamente nuevos temas emergentes en el texto y en sus ejemplos para asegurar el abordaje de tópicos de vanguardia y nuevos desarrollos en el campo de la administración contemporánea.
Administración de la cadena de suministro: estrategia, planeación y operación / Autores:
Este libro es una traducción al idioma español para nuestro catálogo de Universitarios de Pearson y está dirigido tanto para académicos como para profesionistas. Por el lado académico, es apropiado para estudiantes que están cursando la licenciatura de administración de empresas, ingeniería industrial, maestrías de ingeniería, y para aquellos que están interesados en la administración y logística de la cadena de suministro. También es muy útil como referencia tanto de conceptos como de metodologías para los profesionales que se desempeñan en el área de consultoría y otras ramas de la industria.
Administración de operaciones: Producción y cadena de suministros Autores:
La administración de operaciones y cadena de suministro (AOCS) es un elemento clave del mejoramiento de la productividad de los negocios en todo el mundo. Establecer una ventaja competitiva mediante operaciones requiere entender la forma en la que las funciones de operaciones y de cadena de suministro contribuyen al crecimiento de la productividad. No obstante, nuestra intención en este libro es hacer algo más que mostrar únicamente al lector lo que las empresas están haciendo para crear una ventaja competitiva en el mercado al transmitirle un conjunto de conocimientos y herramientas que realmente puede aplicar.
Administración de recursos humanos (14th ed.) / Autores:
Esta nueva edición de Administración de recursos humanos ofrece, tanto a los estudiantes de cursos de administración de recursos humanos, como a los gerentes en activo, una introducción práctica e integral a los conceptos y las técnicas de la administración de personal, con un enfoque en la forma de utilizar esas técnicas para mejorar el desempeño, la productividad y la rentabilidad de cualquier empresa. Con esta nueva edición siento, con mayor convicción, que todos los gerentes (y no sólo los de RH) necesitan bases firmes de los conceptos y las técnicas de la administración de recursos humanos y de personal para desempeñar su trabajo con mayor eficacia; por eso notará que he puesto gran énfasis en el material práctico que se requiere para cumplir con sus responsabilidades gerenciales cotidianas; incluso si no ejerce como gerente de recursos humanos.
Administración estratégica : teoría y casos Autores: 
Apuntes de contabilidad financiera Autores:
Apuntes de contabilidad nanciera facilita la comprensión de los temas de contabilidad financiera; así, ayuda a que todo propietario de un negocio, administrador o quien aspire a llegar a posiciones gerenciales, conozca cómo se elabora la información nanciera para interpretarla y tomar decisiones. Para ello, este libro presenta un compendio de textos básicos redactados en lenguaje sencillo —tal como lo explicaría un profesor en su clase— acompañados de ejercicios y explicaciones de algunos temas puntuales de este quehacer. La autora sigue la estructura de los cursos de Contabilidad General y Contabilidad Financiera dictados en la Universidad Peruana de Ciencias Aplicadas (UPC). Así, presenta primero una visión general de la contabilidad y su importancia, luego la ubica en el contexto internacional y, posteriormente, aborda temas en el contexto netamente local, antes de entrar a materias y conceptos propios de los procesos contables y elaboración e interpretación de estados nancieros. El libro se ajusta a la normativa internacional, pero menciona las diferencias con respecto al tratamiento tributario nacional y, en ese sentido, su lectura no requiere interpretaciones de términos que han sido traducidos, pues está redactado en el lenguaje de uso común en el Perú.
Comportamiento organizacional Autores:
El comportamiento organizacional (CO) es un campo multidisciplinar del conocimiento humano extremadamente sensible a ciertas características de las organizaciones y de su entorno. Por tanto, es una disciplina que depende de las contingencias y las situaciones, así como en gran medida de la mentalidad que existe en cada organización y de la estructura organizacional que se adopte como plataforma para las decisiones y las operaciones. Además, también está influida por el contexto ambiental, el negocio de la organización, sus procesos internos, el capital intelectual involucrado e innumerables variables importantes más. Y depende en gran medida de las personas que participan en cada organización.
Comunicacion y protocolo empresarial en los países de la zona euro Autores:
En muchas ocasiones podemos pensar que el protocolo solo es un conjunto de normas con el fin de organizar y jerarquizar un acto o reunión pero no es así, va mucho más allá. Vivimos en una sociedad global, dónde la multiculturalidad ocupa cada vez un lugar más importante en las relaciones entre empresas, estados y organizaciones de toda índole. Conocer y dominar las técnicas del protocolo social y empresarial resulta fundamental para obtener una buena imagen que repercuta directamente en su éxito profesional y empresarial. En este libro descubrirá las principales claves que debe conocer en aspectos tan importantes como los saludos y las presentaciones, los tratamientos, cómo diseñar una eficaz tarjeta de presentación, qué regalar (cómo y cuándo), la vestimenta adecuada para cada ocasión, cómo comportarse en reuniones y comidas de negocios etc.
Conceptos de administración estratégica (15th ed.) / Autores:
En el entorno económico actual, alcanzar y mantener una ventaja competitiva es más difícil que nunca, y el margen de error en la formulación e implementación de un plan estratégico de negocios es cada vez menor. Conceptos de administración estratégica capta la complejidad del entorno de los negocios y presenta las técnicas y los conceptos más eficaces y modernos sobre el tema. Con esta nueva edición, la obra se mantiene como un referente a nivel internacional al proporcionar a estudiantes y profesionales de la administración los conceptos y las habilidades necesarias para llevar a la práctica de manera eficaz un plan estratégico.
Construir inteligencia colectiva en la organización Autores:
Mucho se ha escrito sobre el clima y su importancia, pero muy poco sobre cómo entender los procesos que operan la base de los buenos resultados de una encuesta de clima o un ambiente laboral positivo y energizante. Bajo el supuesto de que los resultados de clima son el reflejo de variables subyacentes, el autor desarrolla la aplicación del concepto de inteligencia colectiva, es decir, cómo un grupo de personas puede generar mayor valor conjunto en la creación de un ambiente laboral que sea un aporte al negocio y a la gestión. Con una destacada trayectoria profesional en las áreas de recursos humanos y marketing en empresas transnacionales, el autor es en la actualidad un destacado consultor y académico y ofrece, por lo tanto, no sólo la teoría de vanguardia en clima organizacional, sino una serie de herramientas concretas que pueden ser utilizadas por el lector, instrumentos de medición y un tablero de control para la generación de un clima laboral que produzca resultados sustentablemente positivos. Este libro está dirigido a todas las personas que buscan mejorar el clima laboral en las empresas u organizaciones, en especial quienes dirigen y conducen equipos y entienden el positivo impacto del bienestar de las personas en la gestión de las empresas.
Contabilidad administrativa: Un enfoque estratégico para la competitividad / Autores:
En esta edición, hemos enriquecido los diferentes capítulos tanto en contenido, como en el estilo de presentar la información de tal manera que facilite el aprendizaje de los estudiantes. Conservamos la organización del contenido en cinco secciones, porque ello facilita a los docentes y estudiantes el aprendizaje de las áreas que incluyen esta disciplina; en estas secciones agrupamos las diferentes técnicas y herramientas que ofrecen cada una de las áreas que integran este campo de la contabilidad administrativa.
Contabilidad de activos Autores:
El concepto de activo debe entenderse dentro de la dinámica de las operaciones comunes de un negocio, en la adquisición de bienes y servicios, con todas sus relaciones con otras cuentas del pasivo, el patrimonio, y las cuentas transitorias denominadas también nominales o de resultado al momento de codificar el soporte de contabilidad que contiene la transacción. Por su metodología llega a estudiantes de cursos variados en su preparación básica, técnica, tecnológica y profesional, como también a los dueños de pequeñas y medianas empresas, para mejorar los procesos contables en la toma de decisiones operativas, financieras y de inversión. Estos temas se encuentran actualizados con la normatividad vigente y teniendo la expectativa de adopción de las Normas Internacionales de Contabilidad (NIC) y de las Normas Internacionales de Información Financiera (NIIF).
Contabilidad de costos Autores:
Todas las personas usamos a diario la palabra costo al hacer referencia al costo de vida, costo de las matrículas, costos de los alimentos, etc. Tal vez ningún término contable se utiliza tanto como el término costo, el cual puede tener diferentes significados. Costo y gasto se usan indistintamente para designar lo mismo, pero desde un punto de vista conceptual son diferentes como veremos más adelante. Generalmente se considera que la contabilidad de costos circunscribe su ámbito de aplicación al de las empresas de manufactura. En todo tipo de empresas, con o sin ánimo de lucro, independientemente de su actividad económica y tamaño, las técnicas y conceptos de la contabilidad de costos que se tratarán a lo largo de esta obra, tienen vigencia.
Contabilidad de costos: Un enfoque en dirección / Autores:
El mundo experimenta día a día cambios sorprendentes en los ámbitos financiero, económico, político, social y ecológico, entre otros, que afectan en gran medida a los individuos y, en consecuencia, a las empresas. Para enfrentar estos cambios, los directores de empresas deben considerar como uno de los factores clave del éxito el desarrollo de sistemas de información confiables, oportunos y relevantes.La contabilidad de costos es un sistema de información que sirve de apoyo a la dirección, principalmente en las funciones de planeación y control de sus operaciones. En un mercado competitivo,los costos son la única variable que la empresa tiene bajo su control, si se toma en cuenta que la variable precio no puede ser controlada y que esta es la que afecta de manera directa al volumen.Cuanto más alto sea el precio de un producto o servicio ofrecido, menor será la cantidad adquirida y, por el contrario, cuanto más bajo sea el precio, mayor será la cantidad que los consumidores estarán dispuestos a comprar. Por lo tanto, las empresas que dirijan sus esfuerzos hacia la variable costos y obtengan información confiable, oportuna y relevante sobre estos, estarán en posibilidad de competir y enfrentar los cambios actuales.
Contabilidad de pasivos Autores:
En Contabilidad de Pasivos encontrará todo lo relacionado con el tema: su origen, clasificación, costo de capital, obligaciones financieras, proveedores, cuentas por pagar, Impuestos, gravámenes y tasas, obligaciones laborales, pasivos estimados y provisiones, pasivos diferidos, otros pasivos, bonos y papeles comerciales. Tiene en cuenta la normatividad vigente y la inminente adopción de las Normas Internacionales de Contabilidad (NIC) y de Información Financiera (NIIF).
Contabilidad financiera / Autores:
Ponemos a consideración de profesores y estudiantes de la información financiera la séptima edición de Contabilidad financiera. La presente edición incorpora las normas internacionales de información financiera y los nuevos lineamientos de gobierno corporativo.Los cambios fundamentales que presenta incluyen la referencia a las normas internacionales de información financiera, enfatizando su aplicación en Latinoamérica; un uso más estratégico de la información financiera para apoyar los procesos de toma de decisiones en las organizaciones económicas, una sólida relación entre la información financiera y los requerimientos de gobierno corporativo en las empresas, y ejemplos ilustrativos de información financiera de empresas globales con fuerte presencia en Latinoamérica.
Contabilidad financiera para contaduría y administración Autores:
Este es el primer texto de enseñanza de contabilidad preparado directamente bajo el marco de las NIIF para Pymes en Colombia. Para ello, los autores tuvieron en cuenta la legislación nacional vigente sobre la materia y la normatividad expedida por el International Accounting Standards Board, organismo emisor de los estándares de información financiera para pequeñas y medianas entidades. Además, los estudiantes podrán acceder a los contenidos del portal www.aprendeifrs.co, desarrollado por los autores para optimizar el aprendizaje de los temas contables y financieros bajo el marco de las NIIF.
Cómo proporcionar feedback a los subordinados Autores:
For whatever reason, managers find it hard to give feedback to their direct reports. To succeed in your leadership role, make feedback a part of developing your direct reports to their full potential. Learn how to provide effective feedback that is empowering, not damaging; that is constructive, not debilitating.
Decisiones estratégicas : macroadministración Autores:
Esta obra, dirigida a estudiantes de negocios y empresarios en ejercicio, presenta una visión integral acerca de la gerencia estratégica, herramienta fundamental para alcanzar el éxito. Con ejemplos extraídos de la realidad colombiana, se abordan temas como la evaluación de realidad externa de la empresa y su capacidad interna; la industria y los competidores; la configuración del modelo de negocio; la forma de gestión de la compañía, y el liderazgo y control estratégicos, entre otros. Además, la obra ofrece una visión general sobre la relación entre macroadministración y microadministración, factor clave para lograr el desarrollo del pensamiento estratégico gerencial. El libro muestra aplicaciones de los desarrollos conceptuales en un ambiente internacional, latinoamericano y colombiano para aclarar los conceptos y planteamientos básicos y suministra técnicas, metodologías y herramientas para desarrollar posturas estratégicas de las compañías, llevarlas a la práctica y hacerles seguimiento con el fin de alcanzar la eficacia empresarial.
Desarrollo y eficacia organizacional : cómo apoyar la creación de capacidades en individuos, grupos y organizaciones Autores:
Vivimos en una sociedad cambiante y los modelos de gestión desarrollados en el período industrial, basados en la estandarización de procesos y supervisión, resultan insuficientes –y a veces incluso contraproducentes-, para lograr la flexibilidad y rapidez necesarias para ser efectivos en una economía de servicios a escala global. Hoy la fuente de ventajas competitivas en las empresas y de la efectividad del Estado y el tercer sector, se encuentra en una adecuada comprensión de la información, el desarrollo de redes y la integración de acciones en función de necesidades contextuales de personas, empresas y comunidades. Este libro presenta modelos y herramientas para el desarrollo de estas capacidades en los niveles de personas y grupos, incluyendo análisis de competencias, procesos de coaching, formación de equipos e intervenciones sobre cultura organizacional. Se agrega además la revisión de teoría sobre motivación, liderazgo, poder, desarrollo e innovación, necesaria para orientar las intervenciones de una manera integrada.
Dirección estratégica de recursos humanos : gestión por competencias / Autores: 
Dirección, alineamiento, compromiso: cómo obtener mejores resultados a través del liderazgo Autores:
If your team isn't getting results, you may think the problem starts with a failure in leadership. While the person in charge may have issues, a leadership problem doesn't necessarily mean you have a “leader” problem. Leadership is not just about the people at the top, but is a social process, enabling individuals to work together as a cohesive group to produce collective results. This book will show you how to diagnose problems in your team by focusing on the three outcomes of effective leadership: direction, alignment, and commitment. By assessing where your group stands in each of these outcomes, you can plan and implement the changes necessary to get better results.
Diseño y análisis del puesto de trabajo : herramienta para la gestión del talento humano Autores:
El estudio del trabajo es una necesidad fundamental para cualquier persona que realice una actividad productiva, pero también es indispensable para las organizaciones de cualquier tipo y, por supuesto, es un factor clave para los emprendedores. Este texto, resultado de la práctica académica y de la amplia experiencia de los autores en el sector empresarial, va más allá del estudio de las funciones, revisa en detalle la literatura sobre el estudio del trabajo y contempla todos los elementos implícitos desde su creación e inserción en la estructura organizacional hasta los cometidos, responsabilidades y perfil necesarios para ser ocupados por potenciales trabajadores. Sin lugar a dudas, una obra muy pertinente en los actuales momento, cuando múltiples y novedosos tipos de trabajo emergen en la sociedad global.
El emprendedor de éxito (6a. ed.) / Autores: 
Escucha activa: mejore sus habilidades de escucha y liderazgo Autores:
Listening well is an essential component of good leadership. You can become a more effective listener and leader by learning the skills of active listening. Working relationships become more solid, based on trust, respect, and honesty. Active listening is a critical component of the tasks facing today's leaders.
Estadística aplicada a la administración y la economía / Autores:
Es un libro pensado para estudiantes latinoamericanos. Se incluyen numerosos ejemplos resueltos de manera detallada que facilitan la comprensión de los conceptos, de los procedimientos de cálculo y de la aplicación de las diversas técnicas estadísticas. A diferencia de otros textos traducidos equivalentes, los ejemplos y los ejercicios parten de nuestra realidad ya que manejan el sistema métrico decimal que se usa en Latinoamérica, lo cual evita dificultades innecesarias en el estudio de la estadística. Además, en todos los temas se explica, de manera puntual y a través de ejemplos, el manejo de la hoja de cálculo Excel de Microsoft para resolver casi todas las aplicaciones estadísticas. El uso de esta herramienta, además de facilitar la realización de cálculos y operaciones, aumenta la comprensión de diversas técnicas estadísticas y familiariza a los estudiantes con el software, así como con el uso extendido de computadoras en el análisis estadístico. En resumen, este texto ofrece un instrumento que facilita el aprendizaje tanto de los conceptos básicos como de las numerosas y útiles aplicaciones de la estadística en la práctica de la administración, la economía y de las ciencias sociales.
Estadística aplicada a los negocios y la economía / Autores:
Suponga que trabaja para una gran empresa, y su supervisor le pide decidir entre producir y vender una nueva versión de un smartphone o no hacerlo. Usted comienza pensando en las innovaciones y nuevas características del producto. Después, se detiene y se da cuenta del peso de la decisión. El producto deberá ser rentable, por lo que el precio y los costos de producción y distribución son muy importantes. La determinación de introducir el producto se basa en varias alternativas. Así que, ¿cómo puede usted decidir? ¿Por dónde comenzar?
Estadística para administración (6th ed.) / Autores:
Este libro muestra la importancia de la enseñanza de la estadística con el uso de marcos de referencia en las áreas funcionales de los negocios, para la interpretación de los resultados, para la evaluación de los supuestos y el análisis de lo que se debe hacer en el caso de que éstos últimos se vulneren. Se familiariza a los estudiantes con las aplicaciones estadísticas que se usan en el mundo de la administración, lo cual les permite enfocarse en la interpretación de los resultados y no en los cálculos, se dan instrucciones para el uso de programas como Excel y Minitab, se incluyen datos reales para su análisis estadístico e interpretación.
Estadística para negocios y economía Autores: 
Evaluación financiera de proyectos Autores:
Aunque un buen estudio de un proyecto no garantiza el éxito del mismo, hoy día es recomendable hacer acopio de la mayor información posible antes de comprometer recursos en una inversión. Además, una mala decisión de inversión tiene efectos colaterales, pues no sólo afecta a quien la toma sino que su fracaso también repercute en otros actores del entorno, tales como proveedores, clientes y empleados. El propósito de este libro es aportar todos los elementos y técnicas de análisis requeridas para realizar una evaluación financiera confiable, partiendo de los resultados de la formulación del proyecto
Evaluación de proyectos / Autores:
Al parecer estos tiempos representan uno de los periodos más difíciles que ha atravesado el mundo, sólo superado por la segunda guerra mundial. De modo que el siglo xxi se define por desempleo generalizado, incluso en países de alto nivel económico llamados desarrollados; también la contaminación que lleva al planeta a un calentamiento global que amenaza con derretir gran parte de los polos; concentración desmedida del capital debido al modelo económico capitalista, generando como consecuencia un incremento en la delincuencia en los países con más desempleo, y la lista es larga con los problemas que el mundo nunca había enfrentado ni tampoco con la magnitud de los mismos.
Fundamentos de administración Autores:
Este es un libro práctico. Se ha escrito con el propósito de presentar una síntesis histórica sobre la administración y sobre las teorías administrativas clásicas, así como sobre los principios gerenciales y las tendencias modernas que fundamentan la formación profesional de los administradores de empresas. Su contenido contribuye también a la formación integral de los estudiantes que cursan carreras en áreas diferentes a la administración. Es un libro necesario para consulta y aprendizaje sobre procesos y organizaciones administrativas que forman parte de los conocimientos y de la cultura que debe tener un líder, un empresario, un intraempresario y toda persona que desarrolle funciones directivas en la sociedad.
Fundamentos de administración (10th ed.) / Autores:
Esta nueva edición de Fundamentos de administración proporciona una base sólida para comprender los temas centrales de la administración: maneja los conceptos esenciales y ofrece un enfoque práctico con información actual. El texto expone los conceptos esenciales del estudio de la administración e incorpora el aprendizaje a través del manejo de competencias y acciones. Con un enfoque práctico, busca que el estudiante piense como gerente para que desarrolle las habilidades que todo administrador debe tener en la actualidad.
Fundamentos de estrategia empresarial Autores:
La estrategia de la empresa se compone de dos grandes áreas: la estrategia competitiva y la estrategia corporativa. Mientras la primera se pregunta sobre aspectos tales como de qué depende la ventaja competitiva de cada negocio, cuál es la capacidad de sustentar esa ventaja a través del tiempo y cuál es la forma de competir para mejorar la posición de la empresa en el mercado, la estrategia corporativa se cuestiona sobre aspectos tales como cuáles debiesen ser los límites y el ámbito de la empresa (vertical, horizontal, conglomerado, geográfico), los mecanismos para modificar tal ámbito (funciones, alianzas, contratos y franquicias, entre otros) y cuál es la mejor forma de coordinación de las diferentes actividades y negocios para obtener la llamada'estrategia corporativa'. A partir de lo anterior, en este texto se discute la teoría y la práctica de la estrategia competitiva y de la estrategia corporativa de la empresa, matizando los conceptos entregados en cada capítulo con una serie de ejemplos y mini casos prácticos de empresas. Cada capítulo del libro finaliza con un conjunto de preguntas cuyas respuestas respuestas pueden encontrarse al final del texto. Esta cuarta edición presenta importantes adiciones respecto de la edición anterior. Los capítulos 2 (proceso de formulación estratégica), 9 (modelos de negocios) y 10 (negocios basados en plataformas de dos o más lados que están siendo cada vez más comunes y que presentan la particularidad de que los ingresos de la empresa dependen de dos o más grupos de clientes que son distintos, pero que están interrelacionados), son nuevos. Adicionalmente a los nuevos capítulos, en esta cuarta edición se profundizaron y actualizaron prácticamente todos los capítulos del texto con nuevo material y ejemplos. El autor es ingeniero comercial de la Pontificia Universidad Católica de Chile (UC), MBA Universidad de Lovaina y Ph.D. Managerial Economics and Strategy, Kellogg Graduate School of Management, Northwestern University. Sus áreas de investigación son la estrategia competitiva, la organización industrial y la libre competencia.
Fundamentos de finanzas corporativas (11a. ed.) / Autores:
Para iniciar el estudio de las finanzas corporativas y la administración financiera modernas necesitamos abordar dos aspectos fundamentales. En primer lugar, ¿qué son las finanzas corporativas y cuál es la función del administrador financiero en las corporaciones?, y en segundo, ¿cuál es la meta de la administración financiera? Para describir el entorno de la administración financiera, en este capítulo consideraremos la forma de organización empresarial y estudiaremos algunos conflictos que pueden surgir en el interior de la empresa; además, analizaremos en forma breve los mercados financieros de Estados Unidos.
Fundamentos de métodos cuantitativos para los negocios Autores:
El propósito de esta obra es proporcionar al estudiante universitario y de posgrado una comprensión conceptual del papel de los métodos cuantitativos en el proceso de toma de decisiones aplicadas a los negocios. Para ello, su enfoque se orienta hacia las aplicaciones, con énfasis en escenarios de solución de problemas. El desarrollo de la técnica o modelo cuantitativo incluye su uso en el problema para generar una solución o recomendación, lo cual motiva al lector, ya que le muestra no sólo cómo funciona el procedimiento, sino también cómo contribuye al proceso de toma de decisiones.
Impuesto sobre la renta de las personas morales. Fundamentos básicos y aplicación práctica (2a. ed.) / Autores: Gerencia de marketing Autores:
Esta obra estudia todos los aspectos relacionados con la gerencia de marketing, consta de diez capítulos y está dividido en tres partes. La primeera se centra en los aspectos estratégicos del marketing; la segunda analiza los aspectos tácticos y la mezcla de mercadeo; y la tercera presenta las perspectivas de la administración del marketing estratégico que las empresas deben tener en cuenta para lograr resultados exitosos en diversos contextos globales, digitales y culturales. Cada capítulo contiene casos y formula preguntas que facilitarán a los interesados en el tema la comprensión y aplicación de los contenidos.
Gestión de marca : conceptualización, diseño, registro, construcción y evaluación Autores:
El libro “Gestión de marca” es ¡absolutamente imprescindible! para todos aquellos que trabajan haciendo marca. Todos los que estamos inmersos en el mercadeo, trabajamos día a día porque una marca esté más cerca del consumidor, que la conozcan, que con ella interactúen, para que finalmente la adquieran. Este texto explica de forma fácil, rápida y sencilla la importancia de la marca, que en muchos casos, es igual o más poderosa que los activos tangibles.
Gestión logística integral : las mejores prácticas en la cadena de abastecimientos Autores: 
Gestión del talento humano (5ta. ed.) / Autores:
Hablar de la gestión del talento humano es hablar de gente,de nosotros mismos, del componente humano de las organizaciones, de cultura y mentalidad, de inteligencia,creatividad, energía y vitalidad, de acción y pro actividad. La gestión del talento humano es una de las áreas que han pasado más rápidamente por cambios tangibles y profundas transformaciones en años recientes, pero no solo en aspectos tangibles y concretos, sino principalmente en sus aspectos conceptuales e intangibles. Hoy, la visión que se tiene del área es totalmente diferente de su configuración tradicional, cuando recibía el nombre de Recursos Humanos(RH). Han cambiado muchas cosas. El objetivo central de este libro es mostrar las nuevas características y el nuevo perfil de tan gratificante área de actividad. La gestión del talento humano ha sido la responsable de la excelencia de las organizaciones exitosas y de aportar el capital intelectual que simboliza sobre todo la importancia del factor humano en la Era de la Información, principalmente ahora que estamos ingresando a la Era del Conocimiento y la Era Digital, y a la Revolución 4.0, la cual viene con gran fuerza.
Gestión de recursos humanos (8th ed.) / Autores:
Dirección de Recursos Humanos, octava edición, busca concienciar a todos los futuros directivosde que la dirección de cualquier área empresarial exige utilizar competencias en dirección de recursoshumanos. Desde que se publicó la primera edición de Dirección de Recursos Humanos, laperspectiva de dirección general se ha vuelto mucho más dominante entre los directivos del áreade recursos humanos. La influencia de las nuevas fuerzas del entorno y organizativas han contribuidoen gran medida a consolidar esta tendencia. Las organizaciones han disminuido el númerode niveles jerárquicos y cada vez son más planas. El desarrollo de operaciones en todo el mundose ha convertido en la norma para la mayoría de las organizaciones una vez que alcanzan determinadotamaño e inclusive con frecuencia encontramos empresas de menos de 50 empleadosque desarrollan actividades fuera de su país. Las organizaciones tienen que responder a fuertespresiones para demostrar responsabilidad social y compromiso con prácticas sostenibles. La mayordiversidad dentro de las empresas exige que sus directivos estén preparados para trabajar eficazmentecon personas con conocimientos y cultura muy diferente de la suya. Tecnologías comoInternet facilitan y fomentan la comunicación entre todos los niveles del personal y se espera quelos directivos de cualquiera de las funciones de la empresa tengan una mentalidad de direccióngeneral, con un amplio conjunto de competencias, incluyendo las de dirección de recursos humanos(DRH). Relacionado con ello, las redes sociales están teniendo un impacto importante enlas prácticas de RH, en particular con el reclutamiento y la selección. Al mismo tiempo, pocasempresas son las que cuentan con un gran departamento de recursos humanos (RH), muy centralizado,y que supervise, decida y controle las prácticas de RH que desarrolla la organización. Laconsolidación de las pequeñas empresas como principal empleador para la mayoría de los trabajadoresen los EE.UU. y otros países ha reforzado esta tendencia. En consecuencia, esta octavaedición aborda explícitamente los nuevos retos y desafíos para la dirección de recursos humanostratando temas como ética/responsabilidad social, tecnología/redes sociales, globalización, satisfacción,como si fueran clientes, de los usuarios de los servicios de RH y hace frente a las tendenciasque están emergiendo.
Impacto emprendedor : la fuerza que mueve al mundo Autores:
Impacto emprendedor es un libro novedoso y extremadamente útil. Gracias a su sólida base teórica, los ejercicios y ejemplos de casos reales que contiene, permitirá al lector conocer los retos de hacer empresa y desarrollar nuevos proyectos. Este texto enseña que emprender es un camino de plenitud y una posibilidad real para construir una sociedad más próspera y humana.
Ingeniería económica (8a. ed.) / Autores: 
Ingeniería económica (6ª ed.) / Autores:
Obra que describe mediante ejercicios resueltos, paso a paso, las técnicas de análisis necesarias para una buena toma de decisiones.
Introducción a la teoría general de la administración / Autores:
En el mundo competitivo en que vivimos, esencialmente dinámico, cambiante, ambiguo y repleto de incertidumbres, la apuesta es que la creatividad y las competencias duraderas serán los elementos que las organizaciones requerirán de sus administradores para mantener su competitividad y sustentabilidad en un escenario de rápidas transformaciones. Vivimos en un mundo agitado por cambios incesantes, en el cual sólo las organizaciones bien administradas logran sobrevivir y alcanzar el éxito. Nunca como ahora la teoría administrativa se volvió tan imprescindible para el éxito de las organizaciones. La creatividad e innovación despuntan en un mundo de incertidumbres y perplejidades. Cuanto más cambiante, inestable y turbulento se vuelve ese ambiente, tanto mayor es la necesidad de opciones diferentes y creativas para la solución de los problemas y las situaciones que enfrentan las organizaciones, y que se alteran de manera cada vez más diversa e inesperada.
Introducción a los negocios internacionales: conceptos y aplicaciones Autores:
Estre texto es una guía práctica de fácil comprensión para estudiantes y ejecutivos interesados en conocer cómo los conceptos de los negocios internacionales se asimilan y se contextualizan desde el fenómeno de la globalización hasta la internacionalización de las Pymes colombianas. Cada capítulo contiene una estructura dinámica que le permitirá al lector contar con una visión general de los negocios internacionales, conocer casos empresariales y artículos de prensa que se han estudiado en el ámbito académico, así como actividades de aprendizaje y preguntas de repaso que facilitarán la comprensión y la aplicación de los conceptos aprendidos.
Investigación de mercados (3a. ed.) / Autores:
Capítulo 1. Comienza la investigación de mercados | Capítulo 2. ¿Cómo se hace una investigación de mercados? | Capítulo 3. Tendencias del marketing
Investigación de mercados (6a. ed.) / Autores:
El presente texto se escribe desde la perspectiva del usuario acerca de la investigación de mercados reflejando las actuales tendencias internacionales acerca del tema, las redes sociales, la investigación mediante la telefonía móvil, la ética y la integración de internet. Todos los capítulos se enfocan en la práctica de la investigación de mercados presentando una variedad de casos de empresas de marketing y organizaciones de investigación de mercados.
Investigación de operaciones (10a. ed.) / Autores:
Por casi cinco décadas, Investigación de operaciones de Hillier y Lieberman ha sido un texto clásico en el campo de la investigación de operaciones. Esta edición ofrece una cobertura más amplia en torno a la aplicación de los conceptos en situaciones reales. El sello distintivo continúa siendo la exposición clara y comprensible de los temas fundamentales, así como de los problemas y casos.
La confianza en el liderazgo Autores:
Trust is a mechanism of people's decision-making processes that mediates nearly every interaction in their lives. Identifying and discussing the specific issues or behaviors that increase or decrease one's willingness to trust—to be vulnerable to the actions of others—helps leaders increase their comfort in dealing with today's volatile, uncertain, complex, and ambiguous world. Developing fluency in initiating trust conversations helps both leaders and their colleagues open up to the possibility of creating greater responsibility throughout their relationships, teams, and business units.
La economía digital y el comercio electrónico : su incidencia en el sistema tributario Autores:
En la adaptación de los sistemas tributarios actuales a la nueva realidad comercial, y en especial al IVA, parece razonable pensar que es necesario que se establezca una mayor cooperación entre los Estados, llevando a cabo un intercambio de información más efectivo. Esto permitiría la realización de auditorías conjuntas, de forma que las prácticas fraudulentas serían más difíciles de poner en marcha, lo que repercutiría de forma positiva sobre la recaudación fiscal. Por ello, desde la UE se propone la creación de una Oficina Europea contra el Fraude - European Public Prosecutor´s Office -. Si bien, para la efectividad de la misma, sería necesario que la cooperación entre Estados no se limitara al ámbito de la UE, sino que es establecieran nexos de cooperación con países terceros.
La familia, una empresa hoy, mañana ...? : gestión, transición y sucesión Autores:
En una Empresa de Familia existen tres momentos con características particulares, con problemáticas diferentes y, en consecuencia, herramientas distintas para su gestión. Surge como un emprendimiento, con un futuro impredecible y está encarado por una pareja que se consagra al proyecto. A esta primera etapa se la denomina Empresa Familiar. El tiempo transcurre, ya estamos en la segunda etapa propiamente denominada Empresa de Familia, donde el emprendimiento se solidifica, la empresa se agranda y la necesidad de herramientas de gestión se muestra diferente. Aparecen los hijos e irrumpe un fantasma: la transmisión del mando. Los “viejos” aún son los reyes: al fin y al cabo si la Empresa es exitosa es porque ellos lo lograron. Su retiro, cuando se produzca, debe ser digno y su vejez asegurada y éste quizás sea el mayor desafío. A la gestión se añade entonces el tema de la sucesión y ambas problemáticas se condicionan mutuamente y deben convivir. Veremos entonces que así como existe un capital generado por años de trabajo que no debe ser dilapidado, también surgen nuevas familias (familias mosaico) en esta empresa, con objetivos propios y, a su vez, habrá nueva descendencia. Este libro se centra en ese momento fundamental, donde las herramientas cambian. El autor provee los elementos necesarios para que este tránsito sea exitoso en lo familiar y en lo empresario. Para ello abarca alrededor de cuarenta años de existencia de una Empresa Familiar que luego devino Empresa de Familia, con una transición planeada y equitativa. Como en su libro anterior Gestión por Beneficios, Nelson Audisio nos propone un viaje a la gestión empresarial. Esta vez, los primeros cuatro capítulos están enfocados en la empresa y sus miembros familiares, en el quinto el autor nos ofrece las herramientas para cada etapa determinada y en el sexto incursionaremos en casos reales que merecen ser compartidos.
La gestión de personas y del talento / Autores:
La obra ofrece una visión moderna de la gestión de los recursos humanos. En primer lugar, porque se ha producido una gran transformación de los factores que intervienen, como la tecnología, la globalización o la competitividad; pero además, porque en nuestros días han cobrado especial relevancia nuevos temas, como la gestión de la diversidad o la responsabilidad social.
Las 22 leyes inmutables del emprendimiento : ¡Infrínjalas a su propio riesgo! Autores:
Este libro surge como un aporte más al desarrollo de dichas capacidades, en la forma de claves y elementos fundamentales a considerar por todos aquellos que están proyectando o ejecutando una aventura emprendedora. Sin pretender convertirse un manual que ofrezca fórmulas mágicas para el éxito de un negocio, este libro se propone como una guía bastante lúcida que puede representar no tan solo un importante apoyo para la toma de decisiones en el proceso emprendedor, sino también una invitación a todos aquellos que pueden llegar a descubrir aquí algunas metodologías y teorías formuladas por importantes autores de emprendimiento e innovación a nivel global.
Logística comercial internacional Autores:
Esta obra entrega una visión práctica de los diferentes procesos que conforman la cadena logística comercial, información clave para las organizaciones interesadas en la importación, exportación, producción, distribución, transporte y abastecimiento de bienes y servicios. Se estudian de manera práctica los diferentes tipos de logística y sus componentes, y se analizan aspectos relacionados con la distribución de mercancías, los sistemas de transporte, los costos logísticos en el ámbito internacional, así como los centros de actividades logísticas como infraestructura esenciales para la competitividad.
Manual práctico de investigación de operaciones I Autores: Marketing: conceptos y aplicaciones Autores:
De manera dinámica y sencilla, mezclando teoría y práctica, se presenta cuál es el rol del marketing en las organizaciones contemporáneas, su papel en el mercado, y la vinculación con los deseos y necesidades con los compradores, consumidores y clientes para desarrollar productos y servicios que los satisfagan y contribuyan con la rentabilidad de la empresa. Pues ilustra alternativas y posibles soluciones a las situaciones a las que día a día se enfrentan quienes se están preparando para desempeñarse en el mundo empresarial o ya están involucrados en este como empresarios emprendedores.
Matemáticas aplicadas a los negocios, las ciencias sociales y de la vida (6a. ed.) / Autores: 
Métodos de compensación basados en competencias Autores:
La Organización Mundial del Trabajo (OIT) define el término competencia como la capacidad efectiva para llevar a cabo una actividad laboral plenamente identificada. La competencia laboral no es, por consiguiente, una probabilidad de éxito en la ejecución de un trabajo, es una capacidad real y demostrada. Esta obra, dirigida a profesionales, empresarios y estudiantes de Ingeniería Industrial, administración y finanzas, suministra valiosa información acerca de uno de los procesos determinantes en el crecimiento de las organizaciones: la compensación salarial.
Negocios internacionales: ambientes y operaciones (15th ed.) / Autores:
Negocios internacionales: ambientes y operaciones, se mantiene como el texto de referencia en el tema, y conserva el equilibrio entre la teoría rigurosa y la práctica significativa dentro del contexto de un análisis actualizado de los negocios internacionales. En esta nueva edición los autores ofrecen importantes modificaciones y mejoras que seguramente harán de ésta la mejor versión. El esfuerzo se traduce en un libro de texto que proporciona a estudiantes y profesores una completa comprensión de lo que está sucediendo y sucederá en el mundo de los negocios.
Negocios internacionales : fundamentos y estrategias Autores:
Esta obra tiene como punto de entrada la Globalización; ese es el contexto que permite analizar, desde el punto de vista disciplinar, aspectos como el comercio internacional, la integración económica, las finanzas y la inversión extranjera directa. Los capítulos relacionados con la competitividad, el marketing y la logística se ajustan al cambiante mundo, para suministrar a los lectores bases sólidas que faciliten la comprensión de las estrategias en los negocios internacionales. Con base en su experiencia en investigación y docencia, los autores presentan en cada capítulo marcos teóricos adaptados a las realidades actuales, así como ejemplos, resúmenes y evaluaciones. En esta segunda edición se incluye un nuevo capítulo de casos y lecturas que, sin lugar a dudas, permiten una visión crítica de los relacionamientos entre las empresas y estimulan el debate alrededor de los fundamentos y estrategias de los negocios internacionales en el entorno actual.
Operaciones administrativas de recursos humanos / Autores:
Pretendemos iniciar y dirigir a los alumnos en la comprensión del marco en el que se desenvuelven las operaciones administrativas de recursos humanos y de los documentos que se generan en el proceso administrativo, que son estudiados de forma encadenada para que, al final del proceso, los alumnos sepan confeccionarlos de una manera progresiva y lógica.
Operación contable en los procesos de negocio (2nd ed.) / Autores:
La presente obra es única en su género, ya que si bien en la actualidad se cuenta con numerosos libros de contabilidad básica, ninguno con un enfoque que confluya dos elementos: la estructura teórica —y los numerosos casos prácticos y ejemplos que contribuyen con una mejor comprensión del tema— y la exposición de los contenidos de una forma accesible para todo público, sin perder de vista el enfoque hacia los negocios. Esta edición tiene como objetivo constituir un apoyo no solamente para los estudiantes y profesionales de la contabilidad, sino para todas aquellas personas involucradas en el mundo de los negocios que deseen incursionar en el estudio de la técnica contable y en el entendimiento de la información financiera básica que emite cualquier entidad económica —desde una Pyme hasta un corporativo—, mediante preguntas de reflexión y principios en acción que brindan al lector una visión integral entre la base teórica y la aplicación práctica. La estructura de la presente obra visualiza la utilidad y la importancia de generar información financiera para la toma acertada de decisiones que conlleven a un progreso continuo del negocio; presenta el estudio de los procesos que permiten la generación de los estados financieros básicos de la entidad y su interpretación, apegado a la normatividad contable vigente.
Planeación estratégica: Fundamentos y aplicaciones / Autores:
Cuanto más fuerte sea la tempestad y vigoroso el oleaje del mar, tanto más atento y seguro debe estar el timonel frente a los desafíos de las aguas por donde navega. De igual manera, la turbulencia y la incertidumbre que caracterizan al mundo actual de los negocios incesantemente presentan enormes y crecientes desafíos a las empresas y sus conductores. En la medida en que estos desafíos aumentan, crece desproporcionadamente la necesidad de la planeación estratégica. Es preciso saber exactamente hacia dónde ir y cómo superar los desafíos que surgen intempestivamente en el viaje. Así, llegar al puerto de destino en el momento correcto constituye la esencia del éxito del viaje. De la misma forma, el resultado empresarial alcanzado constituye la esencia de la planeación estratégica.
Preparación y evaluación de proyectos / Autores:
En esta nueva edición revisada y ampliada de Preparación y evaluación de proyectos se profundizan algunas materias claves destinadas a lograr una mejor estimación de la rentabilidad que podría generar una inversión, especialmente en lo referido a la estimación del costo capital; de la demanda, incorporando nuevos criterios de evaluación en el análisis, tanto de factores cualitativos como estratégicos; el enfoque del riesgo y el diseño de diversas estrategias comerciales. También se ahonda en el estudio de los competidores, el plan de negocio y la implementación del proyecto. Otro aspecto relevante que se ha incorporado en el texto es el efecto económico derivado del apalancamiento y las consecuencias generadas por el exceso de endeudamiento y el tratamiento del impuesto al valor agregado.
Presupuestos: enfoque para la planeación financiera (2nd ed.) / Autores:
El presupuesto, una herramienta de planeación que servirá como guía en la organización, se construye a partir de una serie de diagnósticos internos y externos, del planteamiento de unos objetivos por conseguir y del establecimiento de estrategias y políticas. Los presupuestos concebidos desde la planeación permiten, de cierta forma, anticiparse a los hechos que ocurrirán para poder contrarrestar los efectos negativos y aprovechar los efectos positivos de los entornos externo e interno. Lo anterior implica que los objetivos empresariales deben ser cuantificables para poder iniciar el proceso presupuestal y que además todas la áreas de la empresa confluyan en esos objetivos.
Principios de administración financiera (14th ed.) / Autores:
El deseo de escribir este libro surgió de nuestra experiencia dictando el curso básico de administración financiera. Los profesores que han impartido este curso más de una vez habrán notado las dificultades que tienen algunos alumnos para asimilar y aplicar los conceptos financieros. Los estudiantes deseaban un libro escrito en un lenguaje sencillo y que vinculara los conceptos con la realidad. No sólo deseaban descripciones: también querían demostraciones de conceptos, herramientas y técnicas. Este libro fue escrito teniendo en mente las necesidades de los estudiantes, por lo que incluye los recursos que ellos requieren para tener éxito en un curso básico de finanzas. Desde que apareció la primera edición de este libro, tanto los cursos como los estudiantes han cambiado, pero las metas del libro siguen siendo las mismas. El tono ameno y la gran cantidad de ejemplos incluidos en el libro son características distintivas de Principios de administración financiera. Estas fortalezas se han mantenido a lo largo de 14 ediciones, numerosas traducciones y más de medio millón de usuarios tan solo en Estados Unidos. El libro ha evolucionado gracias a la retroalimentación tanto de profesores como de estudiantes, ya sean lectores constantes del libro o lectores ocasionales. En esta edición, Larry y un servidor hemos trabajado arduamente para asegurarnos que el libro refleje tanto el pensamiento como la forma actuales de enseñar, con el fin de fortalecer aún más la presentación de los temas clásicos que nuestros usuarios esperan.
Principios de finanzas corporativas (13ª ed.) Autores:
Las corporaciones invierten en activos reales, los cuales generan ingresos. Algunos de estos activos, como la planta y la maquinaria, son tangibles; en tanto que otros, como marcas y patentes, son intangibles. Las corporaciones financian sus inversiones mediante préstamos, reteniendo y reinvirtiendo el flujo de efectivo, y vendiendo acciones adicionales a los accionistas de la corporación. Por consiguiente, el administrador financiero enfrenta dos grandes cuestiones financieras: Primera, ¿qué inversiones debería realizar la corporación? Segunda, ¿cómo debería pagar por esas inversiones? La decisión de invertir involucra gastar dinero; la decisión de financiamiento implica cómo recaudarlo. Una corporación grande puede tener cientos de miles de accionistas, quienes difieren entre sí en varios sentidos, en cuanto a su patrimonio, su tolerancia al riesgo y su horizonte de inversión. Sin embargo, veremos que normalmente comparten el mismo objetivo financiero: esperan que el administrador financiero aumente el valor de la corporación y el precio actual de las acciones. Entonces, el secreto del éxito en la administración financiera consiste en incrementar el valor. Como enunciado se dice fácilmente, pero ello no resulta muy útil. Pedir al administrador financiero que aumente el valor es como aconsejar a un inversionista en la bolsa de valores que compre barato y venda caro. El problema es cómo hacerlo.
Proyectos de inversión. Formulación y evaluación Autores: 
Responsabilidad social y sostenibilidad empresarial / Autores:
Responsabilidad social y sostenibilidad empresarial brinda a los estudiantes y profesionales una revisión de los conceptos básicos relacionados con la responsabilidad social, sostenibilidad y un panorama sobre su aplicación en el quehacer diario de la gestión empresarial, enriqueciéndose con el uso de ejemplos de buenas y malas prácticas de empresas internacionales y locales.
Sistemas de información para la empresa Autores: 
Sistemas de información gerencial (14th ed.) / Autores:
Escribimos este libro para los estudiantes de escuelas de negocios que requieren un análisis detallado sobre la forma en que las empresas contemporáneas utilizan las tecnologías y los sistemas de información para alcanzar sus metas corporativas. Los sistemas de información son una de las principales herramientas de que disponen los gerentes de negocios para lograr la excelencia operacional, desarrollar nuevos productos y servicios, mejorar la toma de decisiones y obtener una ventaja competitiva. Los estudiantes encontrarán aquí una visión general actualizada y completa de los sistemas de información que hoy en día usan las empresas de negocios. Esperamos que después de leer este libro puedan participar en (e incluso dirigir) debates sobre administración delos sistemas de información para sus empresas. Es común que al entrevistar a empleados potenciales, las empresas de negocios busquen nuevos elementos que conozcan el manejo de los sistemas de información y las tecnologías a fin de obtener resultados decisivos. Independientemente de que usted esté especializado en contabilidad, finanzas, administración general, administración de operaciones, marketing o sistemas de información, el conocimiento y la información de este libro le serán de gran utilidad a lo largo de su carrera cuando se relacione con negocios.
Teoría y diseño organizacional (12 ed.) Autores:
En Teoría y diseño organizacional, 12a. edición, el profesor Richard L. Daft, reconocido especialista en el estudio de la teoría y el liderazgo organizacional, aborda el diseño de la organización a través de un análisis de las principales aportaciones de la teoría clásica y contemporánea más allá de las pugnas metodológicas y las modas empresariales.
Valoración de empresas Autores:
Este libro busca romper con un paradigma respecto al tema de la valoración, ya que se ha considerado erróneamente como la nueva panacea de las finanzas. Es decir, no se debe interpretar a la valoración de los negocios como un tema novedoso para el medio, cuando desde la mitad del siglo XX se viene discutiendo diferentes modelos que sirven para valorar una firma. El actual texto inicia con una discusión del objeto básico financiero. Continúa con los principales elementos que constituyen la valoración y tienen en cuenta elementos como el costo de capital y la estructura de financiamiento. Contenido: Objetivo básico financiero. Metodologías tradicionales de valoración. Metodologías modernas de valoración. El costo de capital y la estructura de financiamiento en la valoración. Reestructuraciones empresariales. Principios del sistema de gerencia del valor. Los procesos para la valoración y aplicación de otras alternativas a las empresas.
Destacados
Business Information Systems: Technology, Development and Management for the Modern Business / Autores: 
Capital in the Twenty-First Century Autores:
The main driver of inequality—returns on capital that exceed the rate of economic growth—is again threatening to generate extreme discontent and undermine democratic values. Thomas Piketty's findings in this ambitious, original, rigorous work will transform debate and set the agenda for the next generation of thought about wealth and inequality.
Consumer Behavior: Buying, Having, and Being (12a. ed.) Autores: Digital Business and E-Commerce Management (7a. ed.) Autores: E-commerce 2023-2024 : business, technology, society / Autores:
1. Introduction to e-commerce | 2. E-commerce infrastructure | 3. Building an e-commerce presence | 4. E-commerce security and payment systems | 5. E-commerce business strategies | 6. E-commerce marketing and advertising | 7. Social, mobile, and local marketing | 8. Ethics, law, and e-commerce | 9. Online media | 10. Online communities | 11. E-commerce retail and services | 12. B2B e-commerce
Entrepreneurship Autores:
Strengthen skills, know where to start and reduce your risk. Growing in universities as a separate degree in itself, any business major or inspired self-starter will find a barrage of tools that create a road map to the American Dream. With a focus on doing it “lean”, this 6-page guide by our author, successful entrepreneur and well-connected Babson College graduate can help steer the course. Suggested uses: • Students – quick reference tool for a major in entrepreneurship or business • Professors – supplemental reference for courses that focus on aspects of business and entrepreneurship • Personal – start your own business - for people who want to work for themselves and feel there is a better way to providing a service or product that they feel is meaningful, fulfilling and profitable • Consultants – provide as a supplemental reference and/or promotional give-away for entrepreneurship and start-up presentations, courses, conferences, training and the like
Fundamentals of Human Resource Management (5a. ed.) Autores: 
International Business: Competing in the Global Marketplace / Autores:
Bayerische Motoren Werke, which is German for Bavarian Motor Works, is better known globally for its acronym BMW (bmwgroup.com). BMW was created as a combination of three German manufacturing companies:...........
International Business: The Challenges of Globalization (9a. ed.) / Autores: 
International Business: The New Realities (5a. ed.) / Autores: 
International Economics: Theory and Policy / Autores: 
International management: Managing across borders and cultures / Autores: 
Introduction to management science / Autores:
Welcome to the field of management science! We think that it is a particularly exciting and interesting field. Exciting because management science is having a dramatic impact on the profitability of numerous business firms around the world. Interesting because the methods used to do this are so ingenious. We are looking forward to giving you a guided tour to introduce you to the special features of the field.
Leadership: Enhancing the lessons of experience / Autores:
Perhaps by the time they are fortunate enough to have completed eight editions of a textbook, it is a bit natural for authors to believe something like, Well, now weve got it just about right . . . there couldnt be too many changes for the next edition (that is, this one). Of course, there are changes because this is a new edition. Some of the changes are rather general and pervasive in nature while others represent targeted changes in specific chapters of an otherwise successful text.
Management Information Systems: Managing the Digital Firm (16a. ed.) / Autores: Strategic brand management: Building, measuring, and managing brand equity / Autores: 
The Economics of Inequality Autores:
Succinct, accessible, and authoritative, Thomas Piketty's The Economics of Inequality is the ideal place to start for those who want to understand the fundamental issues at the heart of one the most pressing concerns in contemporary economics and politics. This work now appears in English for the first time.
The Executive and the Elephant: A Leader's Guide for Building Inner Excellence Autores:
Lessons for leaders on resolving the ongoing struggle between instinct and the creative mind Kings, heads of government, and corporate executives lead thousands of people and manage endless resources, but may not have mastery over themselves. Often leaders know that right action is important, but have little (if any) understanding of what prevents them from acting in accordance with their intentions. In this important book, leadership expert Richard Daft portrays this dilemma as a struggle between instinct (elephant) and intention (the executive) using the most current research on the intentional vs. the habitual mind to explain how this phenomenon occurs. Based on current research and real-life examples Offers leaders a method for directing themselves more productively Written by an expert in leadership, organizational performance, and change management Through real-life examples and recent studies in psychology, management and Eastern spirituality Daft provides guidance to all of us who struggle finding our own balance and cultivating the behavior of others.
The Rise and Fall of Neoliberal Capitalism Autores:
The collapse that began in 2008 continues to burden the world economy. David Kotz, one of the few academic economists to predict it, argues that the ongoing crisis is not simply the aftermath of financial panic and severe recession but is a structural crisis of neoliberal capitalism whose resolution will require major institutional restructuring.
10 Steps to Successful Budgeting Autores:
Calculate for Business Success The budgeting process may produce anxiety, but it can be managed. The keys are planning, organization, documentation, preparation, and follow-up. The essence is plan first, budget later. 10 Steps to Successful Budgeting walks you through the fundamentals, explaining your role in your organization's planning and budgeting process. Authors Lianabel Oliver and Eduardo Nin start with a macro perspective, providing an overview of the planning and budgeting process and how it is typically structured within an organization. They then move to preparing a sound budget and defending it to the next level of management. Their combined experience of over 30 years in planning and budgeting will help you navigate this process successfully. The authors'simple, clear explanations and true-to-life examples of budgets and planning tools will help you clarify your departmental spending needs for yourself and others. Each planning and budgeting cycle, the authors explain, represents an opportunity for change. It is a chance to revisit the old and embrace the new. The budget is not something to fear on your to-do list, but a time to reexamine who you are, what you do, and how you can use your resources more effectively.
Accounting Control Best Practices Autores:
Accounting Control Best Practices, Second Edition Control systems are needed to ensure that a company's assets are used in the most productive manner and that they are not lost through fraudulent activities. However, an excessive use of controls can interfere with the efficient completion of activities within a company. Whether your company is in start-up mode, installing new systems, or simply dissatisfied with existing controls due to fraudulent losses, Accounting Control Best Practices, Second Edition is the reference handbook every accountant and systems analyst can use to ensure that their company has constructed a durable and efficient set of controls. This easy-to-use handbook clearly explains how to develop an effective system of accounting and operational controls and offers the best practices with pragmatic insights and proactive strategies to protect organizations from suffering further substantial losses of assets and reputation that occur from financial dishonesty within an organization. Author and renowned accounting expert Steven Bragg provides control flowcharts in every chapter for all major processes as well as a thorough set of corporate policies designed to support the system of controls. Now containing chapters on budgeting, collections, and acquisition integration, this valuable reference handbook offers essential information on control best practices for: Order entry, credit, and shipment Inventory management Billing Cash-handling Payroll Fixed assets Budgeting Financial reporting Just-in-time manufacturing Petty cash And many more Encompassing all of the major accounting and operational processes with nearly 500 controls presented in basic, intermediate, and advanced layers, from those needed for a very basic paper-based system, to computerized systems, to the use of advanced best practice enhancements in computerized systems, Accounting Control Best Practices, Second Edition is the only guidebook needed to devise a set of controls precisely tailored to every company's system.
Accounting for Managers: Starting From Basics Autores: 
A Manager's Guide to Financial Analysis Autores:
Financial analysis is the key to smarter business decisions. It helps companies chart the best course of action—whether identifying operational improvements, evaluating investment choices, or preparing for an acquisition. Covering in-depth financial statement analysis, ratio analysis, asset management, capital structure, and more, this comprehensive course gives students the tools they need to crunch the numbers, focusing on prediction rather than reporting.
An Introduction to Accounting and Managerial Finance Autores:
This book introduces corporate financial management, based on the basic capital budgeting framework and the time value of money. It focuses on theoretical formulations and correct application of financial techniques that will help improve managerial and financial decisions. Based on fundamental principles of accounting and finance like time value of money and after-tax cash flows, it introduces readers to real-world constraints and complexities in the two fields.Written in a simple and accessible manner, this book can be read by students of finance and accounting courses, business professionals and general public alike.
Armstrong's Handbook of Strategic Human Resource Management Autores:
Strategic human resource management has been taken up by academics, consultants and practitioners alike. However, the integration of human resource strategy with overall business strategy is often easier in theory than in practice. Armstrong's Handbook of Strategic Human Resource Management provides a bridge between theory and practice, serving as a guide both to formulating human resource strategies and to implementing them.This completely revised sixth edition examines HRM and SHRM as well as organizational and functional strategies from a practical standpoint. It includes brand new chapters on developing and delivering HR strategy, implementing individual performance strategies, creating and executing a corporate social responsibility strategy as well as a new discussion of international HRM strategies. Full of case studies, checklists and practical examples, Armstrong's Handbook of Strategic Human Resource Management is an indispensable resource for all those who are involved in putting complex strategy into practice to effect positive and productive change. Online supporting resources include lecture slides, an instructor's manual and a student's manual complete with a bibliography and glossary.
Artificial Intelligence Marketing and Predicting Consumer Choice Autores:
The ability to predict consumer choice is a fundamental aspect to success for any business. In the context of artificial intelligence marketing, there are a wide array of predictive analytic techniques available to achieve this purpose, each with its own unique advantages and disadvantages. Artificial Intelligence Marketing and Predicting Consumer Choice serves to integrate these widely disparate approaches, and show the strengths, weaknesses, and best applications of each. It provides a bridge between the person who must apply or learn these problem-solving methods and the community of experts who do the actual analysis. It is also a practical and accessible guide to the many remarkable advances that have been recently made in this fascinating field. Online resources: bonus chapters on AI, ensembles and neural nets, and finishing experiments, plus single and multiple product simulators.
Best Practice Workplace Negotiations Autores:
Best Practice Workplace Negotiations offers a systematic approach to developing negotiating skills. It serves as an introduction to current best practices in negotiation that can be applied across a broad range of business situations. This up-to-the-minute course covers win-win vs. win-lose negotiations; the BATNA concept (best alternative to a negotiated agreement—what every negotiator should have in his mind before entering into any negotiation); walk-away price, or reserve point; negotiation as a logical set of process steps—preparation, initial moves, application of tactics, and post-deal evaluation; and the power of persuasive communication in negotiations.
Betting the Company: Complex Negotiation Strategies for Law and Business Autores:
Where the fate of a company is on the line in a negotiation, legal and business teams must work seamlessly to reach a successful conclusion. Unfortunately, there's often a gap between lawyers, who are typically untrained in business strategy, and business executives, who lack basic knowledge of contract law and regulations. In Betting the Company: Complex Negotiation Strategies for Law and Business, Andrew Trask and Andrew DeGuire offer a thorough introduction to enable lawyers and business people to understand the theoretical concepts and to apply practical tools to conduct a successful, multi-faceted negotiation. The authors, both of whom have extensive experience conducting high-stakes negotiation, explain the different strategic considerations negotiators face, from the pressures on individuals representing a larger group to the difficulties that arise from clashes of corporate culture. They also discuss the specific challenges raised by negotiations that involve multiple parties, multiple issues, and take place over longer periods of time. Throughout this illuminating book, Trask and DeGuire provide concrete, practical advice on how best to guide companies through the most difficult negotiations.
Building Family Business Champions Autores:
Building Family Business Champions provides a theoretically sound and practical framework for understanding the challenges that family businesses face. Drawing on three decades of consulting with more than 250 companies, their own experience running a family-owned firm, and sound research, Eric G. Flamholtz and Yvonne Randle explain that the success of these companies hinges upon the dual management of family functionality and the company's infrastructure. They present a set of managerial tools for planning, structuring the business, measuring performance, and managing culture. After laying this groundwork, they attend to issues that uniquely pertain to these companies, such as succession and the challenges of familial dysfunction. Finally, the book offers a set of short self-assessments that can be used in any family business. Richly illustrated with stories of companies at various stages of growth from around the globe, this book provides a comprehensive guide for building businesses that thrive from generation to generation.
Central Banking in Latin America
Latin America's central banks have made substantial progress towards delivering an environment of price stability that is supportive of sustainable economic growth. We review these achievements, and discuss remaining challenges facing central banking in the region. Where inflation remains high and volatile, achieving durable price stability will require making central banks more independent. Where inflation targeting regimes are well-established, remaining challenges surround assessments of economic slack, the communication of monetary policy, and clarifying the role of the exchange rate. Finally, macroprudential policies must be coordinated with existing objectives, and care taken to preserve the primacy of price stability.
Coaching, Mentoring and Organizational Consultancy: Supervision, Skills and Development / Autores: Communicating Strategy / Autores:
If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'Phil Jones'Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.
Comprehensive Strategic Management: A Guide for Students, Insight for Managers / Autores:
A breakthrough approach to strategic management is presented in this book. Traditionally, strategic management texts have offered a largely conceptual presentation of the subject followed by a separate and dominant section containing many different types of case studies. This book breaks from that by having fewer case studies but they are attached to the chapters in which relevant material is presented. This reinforces the subject for student and manager alike. Additionally, important concepts from the academic treatment of strategic management and the practice of it in organizations are integrated by using findings and drawing implications from the leading strategic management journals and the writings from top business publications. Consequently, all readers will become familiar with the practical tools of strategy management, how to use these tools and solve real world strategy issues. This book also sorts through the myriad of strategy research and theory to highlight the intellectual pillars which support the subject.
Conquering Communications in Organisations / Autores:
The world of communication has literally been tipped on its head over the last few years. The reason, quite simply, is one word – digitalisation. People's reading habits have drastically changed, and now consist of flipping from web page to web page, Facebook post to news site, spending an average of around six seconds at each destination. This means that if your communication, including emails, doesn't grab them immediately, the chances of them reading it all the way through are very small. In addition, visuals are becoming increasingly important, whether infographic, video, animation or whatever means you can use to grab someone's attention for a minute or two. Conquering Communications in Organisations offers insights and ideas on just how to look at today's world of internal and external communications, using examples and case studies to illustrate crucial topics.
Contemporary Issues in Bank Financial Management Autores:
Contemporary Issues in Financial Services special edition includes studies by the University of Malta, MSc Banking and Finance graduates and the respective lecturers, on financial services within particular countries or regions and studies of particular themes such as credit risk management, fund management and evaluation, forex hedging using derivatives and sovereign fixed income portfolios.
Corporate Brand Personality / Autores:
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.
Corporate Communications / Autores:
This lucid book is a compelling introduction to corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case for corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. Among the topics discussed are: - The evolution and nature of the new era and its unique communication needs. - The role of advertising and public relations as potent tools to build corporate brands and nurture them in global environments. - The advantages of the complementary use of traditional and new media in reaching the entire targeted audience. - The importance of subscribing to healthy corporate citizenship practices for both businesses and non-profit outfits.
Corporate Entrepreneurship: Top Managers and New Business Creation Autores:
How do large corporations encourage their senior managers to become more entrepreneurial? This is a key question which is seldom addressed in mainstream entrepreneurship studies. Professor Sathe has written this study based on hundreds of hours of interviews with senior managers to help understand why some organizations and some top managers are better than others in fostering entrepreneurship leading to successful new business growth. Corporate Entrepreneurship explores the real world of top managers in a systematic and comprehensive way, examining business realities, the management culture, the corporate philosophy, the organizational politics, the personalities and the personal agendas of the people at the top. The book offers both a theory of corporate entrepreneurship and practical advice on how to manage it better. An interesting and valuable contribution to the literature on strategic management, this is a book that will appeal to graduate students, researchers and reflective practitioners.
Corporate Social Performance Autores:
Corporatee Social Performance: Paradoxes- Pitfalls and Pathways to the Better World is authored by a range of international experts with a diversity of backgrounds and perspectives and provides a collection of ideas, examples and solutions on CSP implementation and problems that occur in this area of consideration. The last decade had abundant corporate, national and international ethical and financial scandals and crises. After this epoch of moral catastrophes stakeholders expect that corporations which are considered as the most powerful institutions today and which have enormous impact on our planet's ecosystems and social networks will take more active roles as citizens within society and in the fight against some of the most pressing problems in the world, such as poverty, environmental degradation, defending human rights, corruption, and pandemic diseases.
Corporate Social Responsibility Overload? Autores:
More recent incidents and scandals such as Sweatshops by different sports equipment and electronic devices producers and finally the financial crisis which made the headlines among many others, which did not make it to the front page, have forced companies to consider CSR way more than in the past. But also other issues such as climate change and global warming, human rights situation and terrorism affect how companies conduct their strategies and operational practices today. Almost every large corporation in the western world makes some effort to communicate how it is committed to social issues that lie beyond its basic profit objectives – even in controversial industries such as the tobacco and petroleum industry. The industries claim to produce healthier food more fuel-efficient vehicles, conserve energy and other resources in their operations to make the world a better place. CSR often begins to be wishful thinking to hide the true face of a business. Doubtless what has come to be called responsibility of companies for ecological and social issues besides economic issues is now a sales and branding instrument for many companies. Hence, numerous other companies, also small and medium sized companies are currently asking themselves the questions: Shall we also invest in CSR initiatives? Why should we do that – just to do something? Is this still an instrument to gain a competitive advantage? Especially the last question implies the question, if consumers still believe in the basic idea of CSR initiatives, or with the overload of CSR initiatives, if they even show reactance and mistrust against such issues.
Cost Accounting / Autores:
We've taken our best-selling Cost Accounting guide and enhanced it with fresh, up-to-date information that every company should know! Like the original, our 3-panel edition details the many aspects of accounting within businesses; key definitions and examples of accounting practices are listed for easy reference. New to this edition are helpful charts, diagrams, and tables that further illustrate the subject.
Cost and Optimization in Government: An Introduction to Cost Accounting, Operations Management, and Quality Control / Autores:
The careful management of costs and operations are two of the most essential elements of operating any successful organization, public or private. While the private sector is driven by profit-maximizing incentives to keep costs to a minimum, the public sector's mission and goals are guided by a different set of objectives: to provide a wide range of essential goods and services to maintain social order, improve public health, revitalize the economy, and, most importantly, to improve the quality of life for its citizens. Although the objectives are different, it is just as important for public decision makers to make the best use of available resources by keeping the cost of operation to a minimum. This book demonstrates that with a careful emphasis on cost accounting, operations management, and quality control, all organizations and governments can increase efficiency, improve performance, and prepare to weather hard times. This book is divided into three parts: Part I offers thorough coverage of cost fundamentals, with an emphasis on basic cost concepts, cost behavior, cost analysis, cost accounting, and cost control. Part II examines optimization in costs and operations in government including traditional or classical optimization with applications in inventory management and queuing, followed by mathematical programming and network analysis. Finally, Part III explores special topics in cost and optimization, in particular those related to games and decisions, productivity measurement, and quality control. Simple, accessible language and explanations are integrated throughout, and examples have been drawn from government so that readers can easily relate to them.
Crash Course in Accounting and Financial Statement Analysis Autores:
Seamlessly bridging academic accounting with real-life applications, Crash Course in Accounting and Financial Statement Analysis, Second Edition is the perfect guide to a complete understanding of accounting and financial statement analysis for those with no prior accounting background and those who seek a refresher.
Culture and Behavioral Strategy Autores:
Behavioral strategy continues to attract increasing research interest within the broader field of strategic management. Research in behavioral strategy has clear scope for development in tandem with such traditional streams of strategy research that involve economics, markets, resources, and technology. The key roles of psychology, organizational behavior, and behavioral decision making in the theory and practice of strategy have yet to be comprehensively grasped. Given that strategic thinking and strategic decision making are importantly concerned with human cognition, human decisions, and human behavior, it makes eminent sense to bring some balance in the strategy field by complementing the extant emphasis on the'objective'economics-based view with substantive attention to the “subjective” individual-oriented perspective. This calls for more focused inquiries into the role and nature of the individual strategy actors, and their cognitions and behaviors, in the strategy research enterprise. For the purposes of this book series, behavioral strategy would be broadly construed as covering all aspects of the role of the strategy maker in the entire strategy field. The scholarship relating to behavioral strategy is widely believed to be dispersed in diverse literatures. These existing contributions that relate to behavioral strategy within the overall field of strategy has been known and perhaps valued by most scholars all along, but were not adequately appreciated or brought together as a coherent subfield or as a distinct perspective of strategy. This book series on Research in Behavioral Strategy will cover the essential progress made thus far in this admittedly fragmented literature and elaborate upon fruitful streams of scholarship. More importantly, the book series will focus on providing a robust and comprehensive forum for the growing scholarship in behavioral strategy.
Database Management Systems: A Business-Oriented Approach Using ORACLE, MySQL and MS Access Autores:
More and more, the advance of enterprise computing and cloud technologies means that managers are responsible for retrieving data ad-hoc and constructing business reports for decision-making and storytelling. The technical competencies necessary for such tasks can be daunting, and most database teaching methods do little to mitigate the confusion. They tend to follow traditional computer science methods that expose all computational and matrix theory complexities as well as various design theories, and in so doing, they present an excess of information that unnecessarily complicates the learning process for business-minded readers. Zygiaris simplifies his teaching method in order to provide an accessible walkthrough of all technological advances of databases in the business environment. Readers learn how to design, develop, and use databases to provide business analytical reports with the three major database management systems: Microsoft Access, Oracle Express and MariaDB (formerly MySQL). This is all delivered through clearly structured, streamlined chapters, all of which link to online videos that demonstrate visually, in step-by-step tutorials, how to implement the processes outlined in the book. All of these features help the non-IT student or manager to understand the importance of databases in the business environment and to learn how to use those databases to solve real-world problems. This book is of particular interest to students of management and to business managers, and it is of keen interest to anyone who works with major business database systems.
Designed Leadership Autores:
Great leaders aspire to manage “by design”—with a sense of purpose and foresight. But too few leaders incorporate the proven practices and principles of the design disciplines. Lessons learned from the world of design, when applied to management, can turn leaders into collaborative, creative, deliberate, and accountable visionaries. Design thinking loosens the mind and activates innovation. It creates the conditions for employees to thrive and for all kinds of businesses to succeed. In Designed Leadership, the strategic-design scholar and urban-systems designer Moura Quayle shares her plan for integrating design and leadership, translating processes, principles, and practices from years of experience into tools of change for professional leaders. Quayle describes the key concepts of designed leadership, such as “make values explicit” and “learn from natural systems,” showing how strategic design can spur individual creativity and harness collective energy. For managers at any level, Designed Leadership uses original visuals and field-tested examples to teach the kind of thinking, theorizing, and practicing that result in long-lasting high performance in the workplace and beyond.
Developing Insights on Branding in the B2B Context / Autores:
This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where theoretical and conceptual frameworks related to key branding topics are supported by empirical case studies. Each case helps to illustrate the framework and discuss its applicability in practice. Through the presented exploratory case studies, the authors provide fresh examples from business practice that are easy to comprehend by undergraduate students, and are easily applied by managers in the field. The book consists of three main parts, covering important aspects of B2B branding. It presents several aspects of external as well as internal branding, supplemented by novel approaches in B2B branding. In addition, the book offers examples of best practices, as well as notable mistakes made by companies involved in branding processes.
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More / Autores:
Sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.Packed with great advice for engaging with customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. Readers will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.
E-Commerce Website Optimization / Autores:
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices.Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses.
E-Negotiations Autores:
Practical negotiating skills, including those needed for cross-cultural negotiations have long been taught in classrooms, along with some of the theory that underpins them. Most of this has been based on the notion that negotiation will be interpersonal and face-to-face. In recent years, though, globalization, the telecommunications boom and the ever increasing need for today's professionals to conduct cross-cultural business transactions has led to a new way of negotiating, bargaining, and resolving disputes. In e-Negotiations, Nicholas Harkiolakis and his co-authors highlight the challenge that awaits the young professionals who are today training in business schools. Future dispute resolutions and bargaining will take place between faceless disputants involved in a new kind of social process. Any adolescent with a mobile phone and Internet access knows that most of today's social transactions take place via a hand held or other electronic device. In a world of video conferences, chat rooms, Skype, Facebook, and MySpace, critical financial, business and political decisions are made through interaction between two-dimensional characters on screens. Here, the authors compare and contrast e-negotiation as it currently is with traditional face-to-face negotiation. Case studies illustrate how cross-cultural negotiations can be managed through modern channels of social influence and information-sharing and shed light on the critical social, cognitive and behavioral role of the negotiator in resolving on-line, cross-cultural, conflicts and disputes, and generally in bargaining and negotiation. This book, with its practical exercises, will be of immense help to students and professionals needing to'practice'with the new negotiating media.
Economic Analysis and Multinational Enterprise Autores:
With an impressive array of international contributors from the UK, USA, Sweden and Peru, this book includes chapters on the following: The nature of the multinational enterprise; The theory of the firm; The location of economic activity; Industrial organization; Technology and technological change; the theory of international trade; Monetary policy; The theory of development policy; Wage determination and collective bargaining; Income distribution and welfare considerations and size of firm and size of nation.
Enhancing Customer Experience in the Service Industry: A Global Perspective Autores:
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives.Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
Entrepreneurship and New Value Creation Autores:
Why do some individuals decide they want to create businesses and then actually do so? Why do others decide against this course of action, even though they appear to have what it takes to succeed? These two questions were among the first that researchers in the field of entrepreneurship tried to answer. Recently, it seems that the problem is much more difficult to solve than it first appeared thirty years ago. The venture creation phenomenon is a complex one, covering a wide variety of situations. The purpose of this book is to improve our understanding of this complexity by offering both a theory of the entrepreneurial process and practical advice on how to start a new business and manage it effectively. Entrepreneurship and New Value Creation is a fascinating, research-driven book that will appeal to graduate students, researchers and reflective practitioners concerned with the dynamics of the entrepreneurial process.
Entrepreneurs in Every Generation: How Successful Family Businesses Develop Their Next Leaders Autores:
Discover What Makes Family Businesses Beat the Odds and Thrive over GenerationsFamilies are complicated; family businesses even more so. Like other companies, family-run enterprises must develop leadership and entrepreneurial skills. But they must also manage family dynamics that rarely mirror the best practices in the latest Harvard Business Review. Allan Cohen and Pramodita Sharma, scholars with deep professional and personal roots in family businesses, show how enterprising families can transmit the hunger for excellence across generations. Using examples of firms that flourished and those that failed, they describe the practices that characterize entrepreneurial individuals, families, and organizations and offer pragmatic advice that can be tailored to your unique situation.
Essentials of Money, Banking and Financial Institutions Autores:
The study of money, banking and financial markets is a required or very popular elective in most undergraduate and graduate programs in economics and finance in Africa. However, the textbooks used are those written primarily for the developed world such as the United States or the U.K. The result is that students graduate with excellent theoretical knowledge about the subject matter as it pertains to the developed economies, but lack the ability to apply the same knowledge to less developed economies.Although the subject matter of money and banking can be treated at a theoretical level, it is best done with institutions in mind. As an application oriented course, references and applications should, as much as possible, be to the conditions and institutions present in the environment where the subject is being studied and where the knowledge will be used, rather than to institutions that exist elsewhere in developed economies. The primary purpose of Essentials of Money, Banking and Financial Institutions is to provide a text in money, banking, and financial institutions in the context of the developing economies, especially Africa. Throughout the book, a deliberate effort will be made to focus the students'attention on the need to develop the existing institutions so they can help to accelerate economic development.
Evidence-Based Innovation Leadership Autores:
Creativity in organizations is traditionally considered to be the domain of design, marketing, and research and development. In practical terms, this means that innovation and its implementation tend to become the sole responsibility of a few people rather than becoming part of the everyday pulse of life that runs throughout an organization. As we transition from an industrial society to a global knowledge and innovation economy, we need new breed of leaders and a new understanding of leadership. Jon-Arild Johannessen and Hanne Stokvik delve into the necessary conditions for this new type of leadership, which they call “innovation leadership,” and develop a holistic model that includes entrepreneurial action, innovative leadership, creative energy fields within organizations, high-tech wealth creation, and innovation as a business process. Their step-by-step explanations include 50 reader reflection tasks, case letters, and business cases. All of these are predicated upon the principles process-pedagogy, a mode of teaching and learning that encourages readers to collaborate with their peers in order to develop their innovative thinking and communication skills. What this means is that readers of this book not only come to understand innovation leadership but train to become innovation leaders, themselves. For its cutting-edge ideas, its clearly structured chapters, and its proactive approach to encouraging readers to implement their learning, Evidence-Based Innovation Leadership is essential reading for researchers, students, practitioners, and anyone else eager to become a better innovation leader in today's knowledge economy.
Financial and Strategic Management for Nonprofit Organizations Autores:
The highly acclaimed Financial and Strategic Management for Nonprofit Organizations provides an encyclopedic account of all the key financial, legal, and managerial issues facing nonprofit executives. This is today's definitive single-source text and reference for managing any nonprofit organization. Designed for both professional and graduate student readers, this work thoroughly addresses all key aspects of building managerial skill and promoting imagination and innovation in organizations across the nonprofit spectrum.
Financial Management Autores:
Financial Management is written by the author in quite an easy-to-understand, interesting and entertaining manner and his sincere endeavour was worth the effort. This book will be useful for the students (of B Com and M Com, MBA and PGP, degrees and diplomas), the Chartered Accounts, the professional and practising bankers and industrialists. Practising professionals of commercial banks and industries may find the book quite relevant for reference and refreshing purposes. A summary, containing the essence of each Chapter at its end, may be found very useful and handy for the students at the time of their examination. Even the Professors, teaching the subject, may find the synopsis immensely useful for preparing the required transparencies or slides on PowerPoint Software, for use in their lecture sessions.
Financial Management: Methods, Outcomes and Challenges Autores:
Financial knowledge is crucial to helping individuals make better financial decisions as well as the financial markets to function well. What is neglected in these popular analyses is that the observed USD metrics are also impacted by changes in exchange rates. Thus, this book examines the extent to which exchange rate changes have potentially impacted perceptions of the rate of change in the global financial influence of the United States and Europe. Event study methodology has been extensively used in the finance literature to capture how stock markets react to certain information events such as mergers and acquisitions, financial crises, terrorist activities, changes to financial and environmental regulations, natural catastrophes, and many other events. Also, exchange Traded Funds (ETFs) have become one of the most innovative and popular financial instruments, with their diversification benefits at the core of their success. Nonetheless, the inherent link between ETFs and their underlying securities has cast doubts on their usage. Most people approach their later years without financial preparation. This book will look at a study which was carried out to determine older people financial distress, financial management behavior and financial satisfaction on their satisfaction with life.
Financial Market Bubbles and Crashes Autores:
Despite the thousands of articles and the millions of times that the word'bubble'has been used in the business press, there still does not appear to be a cohesive theory or persuasive empirical approach with which to study'bubble'and'crash'conditions. This book presents a plausible and accessible descriptive theory and empirical approach to the analysis of such financial market conditions. It advances such a framework through application of standard econometric methods to its central idea, which is that financial bubbles reflect urgent short side rationed demand. From this basic idea, an elasticity of variance concept is developed. It is further shown that a behavioral risk premium can probably be measured and related to the standard equity risk premium models in a way that is consistent with conventional theory.
Financial Risk Forecasting: The Theory and Practice of Forecasting Market Risk with Implementation in R and Matlab Autores:
Financial Risk Forecasting is a complete introduction to practical quantitative risk management, with a focus on market risk. Derived from the authors teaching notes and years spent training practitioners in risk management techniques, it brings together the three key disciplines of finance, statistics and modeling (programming), to provide a thorough grounding in risk management techniques. Written by renowned risk expert Jon Danielsson, the book begins with an introduction to financial markets and market prices, volatility clusters, fat tails and nonlinear dependence. It then goes on to present volatility forecasting with both univatiate and multivatiate methods, discussing the various methods used by industry, with a special focus on the GARCH family of models. The evaluation of the quality of forecasts is discussed in detail. Next, the main concepts in risk and models to forecast risk are discussed, especially volatility, value-at-risk and expected shortfall. The focus is both on risk in basic assets such as stocks and foreign exchange, but also calculations of risk in bonds and options, with analytical methods such as delta-normal VaR and duration-normal VaR and Monte Carlo simulation. The book then moves on to the evaluation of risk models with methods like backtesting, followed by a discussion on stress testing. The book concludes by focussing on the forecasting of risk in very large and uncommon events with extreme value theory and considering the underlying assumptions behind almost every risk model in practical use – that risk is exogenous – and what happens when those assumptions are violated. Every method presented brings together theoretical discussion and derivation of key equations and a discussion of issues in practical implementation. Each method is implemented in both MATLAB and R, two of the most commonly used mathematical programming languages for risk forecasting with which the reader can implement the models illustrated in the book. The book includes four appendices. The first introduces basic concepts in statistics and financial time series referred to throughout the book. The second and third introduce R and MATLAB, providing a discussion of the basic implementation of the software packages. And the final looks at the concept of maximum likelihood, especially issues in implementation and testing. The book is accompanied by a website - www.financialriskforecasting.com – which features downloadable code as used in the book.
Foundations in Accountancy / Autores:
Foundations in Accountancy (FIA) awards are entry-level, core-skill focused qualifications from ACCA. They provide flexible options for students and employers, and as an ACCA Approved Content Provider, BPP Learning Media's suite of study tools will provide you with all the accurate and up-to-date material you need for exam success.
Frequently Asked Questions in Quantitative Finance Autores:
Paul Wilmott writes,'Quantitative finance is the most fascinating and rewarding real-world application of mathematics. It is fascinating because of the speed at which the subject develops, the new products and the new models which we have to understand. And it is rewarding because anyone can make a fundamental breakthrough.'Having worked in this field for many years, I have come to appreciate the importance of getting the right balance between mathematics and intuition. Too little maths and you won't be able to make much progress, too much maths and you'll be held back by technicalities. I imagine, but expect I will never know for certain, that getting the right level of maths is like having the right equipment to climb Mount Everest; too little and you won't make the first base camp, too much and you'll collapse in a heap before the top.'Whenever I write about or teach this subject I also aim to get the right mix of theory and practice. Finance is not a hard science like physics, so you have to accept the limitations of the models. But nor is it a very soft science, so without those models you would be at a disadvantage compared with those better equipped. I believe this adds to the fascination of the subject.'This FAQs book looks at some of the most important aspects of financial engineering, and considers them from both theoretical and practical points of view. I hope that you will see that finance is just as much fun in practice as in theory, and if you are reading this book to help you with your job interviews, good luck! Let me know how you get on!'
General Equilibrium and Game Theory Autores:
Andreu Mas-Colell revolutionized our understanding of competitive markets, price formation, and the behavior of market participants. This volume presents the papers that solidified his standing as one of the preeminent economic theorists of our time. It also is invaluable for anyone wishing to study the craft of a master of economic modeling.
Generation Blend: Managing Across the Technology Age Gap / Autores: 
Gestalt Coaching : Right Here, Right Now / Autores: 
Global Inequality: A New Approach for the Age of Globalization Autores:
Winner of the Bruno Kreisky Prize, Karl Renner Institut A Financial Times Best Economics Book of the Year An Economist Best Book of the Year A Livemint Best Book of the Year One of the world's leading economists of inequality, Branko Milanovic presents a bold new account of the dynamics that drive inequality on a global scale. Drawing on vast data sets and cutting-edge research, he explains the benign and malign forces that make inequality rise and fall within and among nations. He also reveals who has been helped the most by globalization, who has been held back, and what policies might tilt the balance toward economic justice. “The data [Milanovic] provides offer a clearer picture of great economic puzzles, and his bold theorizing chips away at tired economic orthodoxies.” —The Economist “Milanovic has written an outstanding book…Informative, wide-ranging, scholarly, imaginative and commendably brief. As you would expect from one of the world's leading experts on this topic, Milanovic has added significantly to important recent works by Thomas Piketty, Anthony Atkinson and François Bourguignon…Ever-rising inequality looks a highly unlikely combination with any genuine democracy. It is to the credit of Milanovic's book that it brings out these dangers so clearly, along with the important global successes of the past few decades.
Global Model Simulation: A Frontier of Economic Science Autores:
The FUGI (Futures of Global Interdependence) global modeling system has been developed as a scientific policy modeling and future simulation tool of providing global information to the human society and finding out possibilities of policy coordination among countries in order to achieve sustainable development of the global economy co-existing on the planet Earth in the ever changing universe. The purpose of this book is twofold, namely to provide information on a new frontier science of economics: global model simulation as well as appropriate policy exercise for sustainable development of the interdependent global economy. The world economy is facing “green” energy revolution to change from fossil to create alternative energy and energy saving technology against sky rocketing higher oil prices. Japan takes a lead in this field of technology innovation. Under such circumstances, Japan should take an initiative to create a new peaceful world through not only harmonized adjustments of Japanese economic policy but also wise cosmic mind to promote human solidarity with the ever changing nature will be desirable to adjust orbit of the fluctuated global economy. Japan should challenge for a new strategy to accelerate economic growth rates by “CO2 reducing environment investment” based on technology innovations.
Global Operations Management Autores:
This book provides an overview of some of the fundamentals of global operations functions in an organization. Key issues affecting the global industry are covered, such as operational issues for entrepreneurs in the global context; Sarbanes-Oxley Act and its impact on corporate governance; evaluating country performances with Data Envelopment Analysis (DEA); the ACU (Asian Currency Market) in an optimized world currency basket; warehousing in modern supply chain management; and others. This book also looks at how globalisation is presenting new challenges in operations and the new regulatory environment.
Going Horizontal: Creating a Non-Hierarchical Organization Autores:
Hierarchy in organizations is obsolete. There is a better way: one that increases the engagement of employees and managers alike, reduces micromanaging and other limiting approaches, and promotes organizational and individual success. In this book, self-management expert Samantha Slade presents seven concrete practices to help your organization flatten its existing hierarchy and develop a horizontal organization. The result will be enhanced creativity, greater growth, and a increased employee retention and productivity—and a better bottom line.These days, more than ever, successful organizations must respond quickly and nimbly to change—they need every employee's best thinking. A horizontal organization creates an environment of true collaboration, respect, and openness. It allows everyone more freedom to express unconventional ideas or to work through issues that are getting in the way of organizational goals. And it's a more human way to organize—after all, we function perfectly well in our day-to day lives without someone telling us what to do. But when an organization decides to go horizontal, it can be overwhelming for both managers and employees. Slade offers a practical, proven, incremental method to help organizations of all kinds and sizes ease in to a non-hierarchical model. She includes techniques for using your organization's purpose to stay focused and aligned, developing shared decision-making, creating a mutual feedback culture, nurturing autonomy, holding co-managed meetings, and maintaining an environment of collective learning. Going Horizontal will help organizations become more adaptive, collaborative and innovative, which is vital in today's highly competitive and constantly-evolving world.
Handbook of Advances in Marketing in an Era of Disruptions / Autores:
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.
Handbook of Business Communication / Autores:
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.
Handbook of Global and Multicultural Negotiation Autores:
Praise for Handbook of Global and Multicultural Negotiation'In today's globalized world, few competencies are as essential as the ability to negotiate across cultures. In this insightful and practical book, Chris Moore and Peter Woodrow draw on their extensive global experience to help us understand the intricacies of seeking to reach intercultural agreements and show us how to get to a wise yes. I recommend it highly!'William Ury coauthor, Getting to Yes, and author, The Power of a Positive No'Rich in the experience of the authors and the lessons they share, we learn that culture is more than our clothing, rituals, and food. It is the way we arrange time, space, language, manners, and meaning. This book teaches us to understand our own culture so we are open to the other and gives us practical strategies to coordinate our cultural approaches to negotiations and reach sustainable agreements.
How Strategic Communication Shapes Value and Innovation in Society / Autores:
Communication is developed in our relation to others and in relation to what happens in the social context. It is therefore not neutral but mediates people's relationships and practices. Technological transitions, economical changes, medical advancements, environmental turbulence, political movements and other evolving circumstances influence public values that shape societies. It is important to analyse the situated meaning of these societal themes in everyday life, and the influence of public relations and strategic communication in this regard.
Human Capital and Assets in the Networked World Autores:
Featuring contributions from leading scholars in the field, the book discusses human capital and human assets from a connectionist perspective, focusing on the growing infusion of the traditional human capital and social and knowledge-based systems. It goes beyond the current literature by providing a platform for a broad scope of discussion regarding human capital and assets, and more importantly, by encouraging a multidisciplinary fusion between diverse academic disciplines.
Human Capital Management Research Autores:
When reading current human capital management or human resources management textbooks, it is clear that many do not reflect current research. Even new Strategic HRM books are only recently reporting research that has been widely discussed in academic journals over the last 10 years. Discussion with those who span the academic/practice worlds shows that they have regularly been struck by the dissonance between the journals and the texts. They agree that there should be more commonality but suggest that, although some of the HRM journal articles may carry some implications for practice, many do not. They are often vague as to the real potential value of the research and only outline potential interventions in a very rudimentary way. Covering a range of topics which affect the way that human capital is attracted, developed, managed and supported, this book presents recent research which can be applied to the real world. Written by practitioners with academics, each chapter provides an overview of the research, as well as the links to current human capital management practices and identifying potential implications for future implementation. The book is designed to be of interest to academic researchers, university professors and graduate students, and to management scientists, industry economists, government officials, public policy developers and analysts, research and laboratory managers, marketing, human resources and operations managers, in fact anyone who is interested at understanding the current progress of human resources management and human capital development.
Human Resource Management in 15 Lessons / Autores:
Human resource is the most important asset of any organization and, unlike other resources, human resources can theoretically be developed and increased to a limitless extent. Human resources mean the energies, skills, knowledge and physical strength of the people at work. Human resources comprise the value of the productive capacity of the entire work force of any organization. To be specific and brief, human resource refers to the aggregate of knowledge, skill, experience and health of employees working in any organization. Development of human resources accounts for the development of the human side of an organization. Today, management is absolutely essential for all organizations, irrespective of their origin, nature and ownership. Every enterprise, established with a profit-seeking motive or some social, religious or other purposes, requires efficient management for its sustained progress. But management has been viewed differently by various scholars, depending upon their belief and comprehensions. Some regard it as the force that runs a business and is responsible for its success or failure. Others perceive it as a means for achievement of desired results through group efforts and by utilising both human and non-human resources. Still others deem management to be a process comprising planning, organising, staffing, directing and controlling. Also, some look at it as an instrument for designing and maintaining an environment conducive to the performance of individuals who are working together in a group towards the accomplishment of some predetermined objectives. This study provides an overview on different aspects of human resource management in 15 lessons, explained by experts in this area.
Inside Accounting: The Sociology of Financial Reporting and Auditing / Autores:
Based on a study covering a one-year financial reporting cycle at a commercial subsidiary of a well-known scientific research organization, Inside Accounting examines how accountants and non-accounting managers construct their company's earnings. Addressing issues in both internal management accounting, such as budgeting, performance evaluation, and control, as well as external financial accounting, such as book keeping, monthly/year end accounts and auditing, David Leung focuses on how people classify transactions, make professional judgments and use computer software for accounting, and prepare for and facilitate the auditing process. He also looks at accountancy training and the impact of people's affiliations to the accounting profession or other professions on their accounting and on their perceptions of financial statements. Other contingent or contextual factors that influence the choice of accounting method, such as time pressure, reward structures, management authority and institutions are also considered. David Leung's research employs an innovative blend of theory and practice that redresses the imbalance between ethnographic studies of financial accounting, and management accounting and helps close the gap between the academic curriculum and the experiences of practitioners. His research leads the author to conclude that no act of accounting classification is ever indefeasibly correct; that the accounting community's institutions and authority are central to the accounting process and to the'truth and fairness'of accounting numbers; that accounting training involves extensive use of learning by doing; and that both accountants and non-accounting managers have goals and interests that often result in no better than'good enough'accounting. This book will appeal to accounting and finance professionals and academics in finance, as well as to sociologists and academic researchers interested in research methods and science studies.
Integrated Business Transformation: Maximizing Value by Connecting Strategy to Key Capabilities / Autores:
Drawing upon a model developed over 25 years of experience and successfully taught for many years at his company Wilson Learning Andina y Rio de la Plata, Alberto Pérez La Rotta presents a comprehensive and replicable approach to integrated business transformation that synchronizes natural human behavior with the needs of leadership, sales, customers, and teams. Here Pérez provides a roadmap to his method as well as case studies from across Latin America and across the financial services, chemical, pharmaceutical, industrial equipment, and consumer products industries, and he demonstrates how to clarify the challenges facing an organization, define a new value proposition, and connect strategy to key capabilities rooted in an organization's leadership, culture, sales potential, customer focus, and value chain. This allows organizations to develop and implement solutions that generate transformation and growth and measure the impact of the transformation on the organization and systems. Pérez clearly connects theory to practice in each of its real-world business cases, making Integrated Business Transformation of interest to researches, students, and practitioners.
Intermediate Microeconomics with Microsoft Excel Autores:
This unique text uses Microsoft Excel® workbooks to instruct students. In addition to explaining fundamental concepts in microeconomic theory, readers acquire a great deal of sophisticated Excel skills and gain the practical mathematics needed to succeed in advanced courses. In addition to the innovative pedagogical approach, the book features explicitly repeated use of a single central methodology, the economic approach. Students learn how economists think and how to think like an economist. With concrete, numerical examples and novel, engaging applications, interest for readers remains high as live graphs and data respond to manipulation by the user. Finally, clear writing and active learning are features sure to appeal to modern practitioners and their students.
Internal Control of Fixed Assets: A Controller and Auditor's Guide Autores:
For many companies, fixed assets represent the largest single aspect of their financial statement, yet rarely do they command time proportionate to the magnitude of the investment. This is the first book to show how to implement internal controls for fixed assets. It is a step-by-step guide for developing and maintaining a functioning internal control system that will withstand the closest scrutiny from independent public accountants and the PCAOB. With up-to-the-minute discussion of IFRS and GAAP, this is a must-have guide for controllers, auditors, and CFOs.
International Business Diplomacy: How Can Multinational Corporations Deal with Global Challenges? / Autores:
Multinational enterprises (MNEs) experienced ‘golden days'during the 1990s and 2000s, they expanded globally and were major players in globalization. Today they have become powerful actors in the global economy. CEOs of international businesses are welcomed by heads of state as their counterparts, they are invited by governments to help solve global issues such as climate change and poverty, and they are facing dilemmas comparable to those of other international actors. However, MNEs are facing global legitimacy challenges. They are suspected of tax avoidance, using low wage countries for corporate benefits only, disrespecting privacy regulations, abusing consumer data, violating local community rights, exploiting natural resources, ignoring basic human rights, and employing too many lobbyists targeting national and international political decision-making processes for their own corporate interests. Although many of these challenges are not new, they have resurfaced and become more apparent during the past couple of years, partly due to the economic recession that many developed economies have faced and to the broader awareness of increasing global inequality and the importance of sustainability. How can international business respond? Strategic business diplomacy may be the answer. Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business environment. Business diplomacy is different from lobbying or strategic political activity; it implies an (strategic / holistic) approach of an international business to look at itself as an actor in the international diplomatic arena. Representation, communication and negotiation are key in such an approach. One of the consequences is that MNEs are able to operate in and show respect for an international business environment that consists of multiple stakeholders. This demands a strategic perspective and vision on the sector and the business environments in which the company wants to operate, and requires a specific set of instruments, skills and competences.
International Business in the Information and Digital Age Autores:
This volume is dedicated to Lorraine Eden for her lifetime contributions to IB scholarship. Her research, spanning several decades, has addressed many interdisciplinary and societal themes at the heart of the IB field. The story of her intellectual journey -- strongly influenced by the coming of age of the fourth industrial revolution -- is shared in the opening chapter of this volume. This thirteenth volume in the PIBR series covers an increasingly important area of research for International Business (IB) scholars: the role of multinational enterprises (MNEs) in the digital and information age. A limited number of MNEs now dominate the landscape of the digital age, but almost all internationally operating firms are being affected by prevailing trends. How to take stock of these trends? How to develop resilient international business models? How to regulate? The digital age presents new opportunities but also major challenges for established and emerging MNEs alike. This volume brings together papers from leading IB scholars and from academics in adjacent disciplines such as economic geography, international relations and political science, strategic management, and technology studies. Four dimensions of the information and digital age are analyzed using an IB angle: Trends and theories in the information age Entrepreneurial strategies in the information age Functional strategies in the information age Industry 4.0
International Financial Markets / Autores:
In recent years, the globalization of financial asset markets has become increasingly important and has led to closer linkages among these markets. New global investment instruments such as sovereign credit default swaps, exchange traded funds, and bond markets have been created, enabling investors to fine tune their investment portfolios to their likings. Financial investments have been further expanded to include real asset investments such as real estate investments. It is important for global investors to make proper decisions in assessing these investments in their asset allocations and for policymakers who can provide sound policy guidance to cope with the globalization of the financial markets. This volume contributes to a fresh perspective on the economic and finance research on international financial markets and also the commodity markets. It enables scholars, policymakers, and practitioners to better understand the changes and dynamics of commodity and financial asset trading following the recent global financial crisis. This volume contains a comprehensive analysis of international financial markets through a series of essays from leading researchers in the field.
International Financial Reporting Standards. IFRS, Fair Value and Corporate Governance : The Impact on Budgets, Balance Sheets and Management Accounts Autores:
Written for managers and professionals in business and industry, this book helps the reader in: • Understanding what is and is not IFRS • Learning the complexities of IFRS implementation• Appreciating the contribution of IFRS to corporate governance The changeover from the mosaic of different heterogeneous national accounting standards to the International Financial Reporting Standards has not been easy. For many companies IFRS, and most particularly the concept of fair value in IAS 39, has amounted to a phase shift – which is prerequisite to achieving compliant financial reporting. The research conducted by Dr. Chorafas for this book, documented that the process of meeting IFRS requirements presents opportunities and challenges to all enterprises. As many companies have found out, abandoning the classical accruals accounting for marking-to-market their transactions and portfolio positions, has not been easy. The conversion process has affected several functions within the organization including balance sheets, P&L statements, auditing, risk control, information systems, and management accounting. This book is in made up of four parts: • Part One focuses on business competition, standards boards, corporate accounting, and IAS 39 • The theme of Part Two, is the implementation of IFRS, exemplified through case studies on task forces and practical applications • Part Three brings together IFRS and management accounting requirements, with emphasis on fair value. • Part Four addresses itself to the contribution IFRS can make to better corporate governance, and to rebuilding the balance sheet The book has many case studies based on actual experiences.
International Financial Statement Analysis / Autores:
Praise for International Financial Statement Analysis'International Financial Statement Analysis is arriving on the scene at the right time with a new and useful orientation and comprehensive coverage. It should be an important and valuable resource.'—Gary John Previts, E. Mandell de Windt Professor, Case Western Reserve University'This text is the basis for analyzing and interpreting financial statements of companies around the globe and appeals to both the student and seasoned investor. It is an essential read and reference book for the global investor in search of alpha.'—Chris Senyek, CFA, CPA, Managing Director–Accounting & Tax Policy Research, ISI Group, Inc.'This text is a valuable addition to the financial statement analysis literature with its emphasis on financial reporting from an IFRS perspective, while highlighting major differences between IFRS and U.S. GAAP throughout. With IFRS rapid global adoption, it provides a financial statement analysis foundation for analysts globally who will be comparing IFRS and U.S. GAAP financial statements in the coming years as convergence continues. The authors'integration of the IFRS framework throughout the text is particularly noteworthy, since it is the first source of guidance that professionals utilize when applying IFRS in practice.'—David R. Campbell Sr., Professor of Accounting, Drexel University Don't forget to pick up the International Financial Statement Analysis Workbook. A companion study guide that mirrors this text chapter by chapter.
Internationalization of Firms: The Role of Institutional Distance on Location and Entry Mode / Autores:
Parietti addresses one of the most important topic scrutinized by the scholars of International Business. Distance between two countries is a multidimensional concept, including not only a geographical dimension but also other dimensions related to the culture, the administrative, political and economic aspects as shown by Ghemawat (2001) and its “CAGE” framework, as well as by Berry et al. (2010) and their nine dimensions of cross-national distance. In the last decade, van Tulder (2010) notes that the research tends to be oriented towards the institutional and governance distance between countries. Many scholars have emphasized the role of institutions in the internationalization process of firms (Cantwell et al., 2010; Dunning and Lundan, 2008; Van Hoorn and Maseland, 2016). Institutional distance has been used primarily to explain the location and entry mode choices based on the concept of “liability of foreignness” introduced by Zaheer (1995). Nevertheless, previous studies show contradictory results due to differences in terms of conceptualization and measurement of institutional distance.
International Management Behavior Autores:
Now in its sixth edition, International Management Behavior continues to help students develop the knowledge, perspective, and skills they need in order to conduct global business successfully. The combination of well-chosen, new and classic cases, as well as a completely revised text, provides excellent exposure to real-life management issues and a field-tested framework for understanding cross-cultural dynamics. Elimination of the readings has provided for greater flexibility and customization. For the sixth edition, the structure of the book has been totally revised and the text thoroughly updated to Reflect the authors'recent experiences. Material in the original chapters has been expanded and there are new chapters on managing change in global organizations and one on managing global teams and networks. The concept of the global mindset is used as the integrating theme that establishes a framework for the book making it applicable at both individual/team and organization levels. This book continues its tradition and orientation about managing people from different cultures and managing global organizations to get effective results. “This is much more than a new edition. It is a huge step forward. The strategy and culture chapters get in much closer to the small, focused details that make such a difference in implementation and that are so difficult to teach. Separating out personal integrity and corporate citizenship allows for a close examination of critical issues that are all too often glossed over.
International Management Ethics Autores:
What can we learn about management ethics from other cultures and societies? In this textbook, cross-cultural management theory is applied and made relevant to management ethics. To help the reader understand different approaches that global businesses can take to operate successfully and ethically, there are chapters focusing on specific countries and regions. As well as giving the wider geographical, political and cultural contexts, the book includes numerous examples in every chapter to help the reader critique universal assumptions of what is ethical. By taking a closer look at the way we view other cultures and their values, the author challenges us to rethink commonly held assumptions and approaches in cross-cultural management, and to apply a more critical approach.
International Marketing : Theory and Practice From Developing Countries / Autores:
This volume offers an excellent understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with greater emphasis on developing countries. Designed for academics, researchers, students, practitioners, and policy-makers in the fields of international marketing, international business, and international trade, the book provides in-depth knowledge and understanding of contemporary theories and their applications in international marketing functions and practices. It exposes the readers to the global environmental forces that impact on international marketing involvement and the basic marketing strategies suitable for international marketing. As such, it will enable the reader to develop skills for effective planning, organization, execution, and control of international marketing operations. While a great deal of effort has been spent on meaningfully integrating the theoretical foundations and actual business practices, various concepts are supported by compelling exhibits, industry-specific examples, and illustrations from developing countries. The questions at the end of each chapter are designed to test the readers'understanding and application of what they have learned in actual situations.
Lawlessness and Economics / Autores:
How can property rights be protected and contracts be enforced in countries where the rule of law is ineffective or absent? How can firms from advanced market economies do business in such circumstances? In Lawlessness and Economics, Avinash Dixit examines the theory of private institutions that transcend or supplement weak economic governance from the state. In much of the world and through much of history, private mechanisms--such as long-term relationships, arbitration, social networks to disseminate information and norms to impose sanctions, and for-profit enforcement services--have grown up in place of formal, state-governed institutions. Even in countries with strong legal systems, many of these mechanisms continue under the shadow of the law. Numerous case studies and empirical investigations have demonstrated the variety, importance, and merits, and drawbacks of such institutions. This book builds on these studies and constructs a toolkit of theoretical models to analyze them. The models shed new conceptual light on the different modes of governance, and deepen our understanding of the interaction of the alternative institutions with each other and with the government's law. For example, one model explains the limit on the size of social networks and illuminates problems in the transition to more formal legal systems as economies grow beyond this limit. Other models explain why for-profit enforcement is inefficient. The models also help us understand why state law dovetails with some non-state institutions and collides with others. This can help less-developed countries and transition economies devise better processes for the introduction or reform of their formal legal systems.
Leaders Don't Command : Inspire Growth, Ingenuity, and Collaboration Autores:
It's not enough to get a team to work, you need them to invest their hearts and minds. Managers are currently faced with the most uncertain environment in history. How can we lead our teams to create and seize opportunities? How do we navigate through the fog in our brains and the overworked staff sitting in front of us? This acclaimed book, originally published in Spanish as Mejor liderar que mandar, draws from author Jorge Cuervo's vast experience as an executive, trainer, and coach. By presenting the information in bite-size chapters and to-do lists, Cuervo helps each of us to bring out the best of ourselves in leadership, management, and supervisory roles. In this book you will learn: about the essence of leadership and the emotional processes that influence it what beliefs and stereotypes often lack meaning and hinder the development of leadership tips and tricks to improve your leadership skills.
Leadership 2050 / Autores:
The book begins with a section delving into foresight analysis, strategic foresight, and scenario planning. It then examines the pressing contexts and most wicked problems facing future leaders ranging from population growth and urbanization to climate change and resource competition. How can leaders create common cause and meet these issues with an eye toward peace, sustainability, and social justice? The book concludes with a series of unique ways of viewing the critical challenges facing leaders and suggests how skillsets and capacities needed to work on solutions to these challenges might be developed.Leadership 2050 helps us think at once about the demands our world is likely to face in the next thirty-five years and the leadership our communities and organizations will need to both survive those challenges and thrive.
Leading Sustainable Change Autores:
The business case for acting sustainably is becoming increasingly compelling - reducing our global footprint to sustainable levels is the defining issue of our times and it is one that can only be addressed with the active participation of the private sector. However, persuading well established organizations to act in new ways is never easy. This book is designed to support business leaders and organizational scholars who are grappling with this challenge by pulling together leading edge insights from some of the world's best researchers as to how organizational change in general - and sustainable change in particular - can be most effectively managed.
Learning for Organizational Development / Autores: 
Logistics Operations and Management / Autores:
This book provides a comprehensive overview of how to strategically manage the movement and storage of products or materials from any point in the manufacturing process to customer fulfillment. Topics covered include important tools for strategic decision making, transport, packaging, warehousing, retailing, customer services and future trends. An introduction to logisticsProvides practical applications Discusses trends and new strategies in major parts of the logistic industry.
Macroeconomics: A Critical Companion Autores:
Macroeconomics is your guide to how economics shape how the world functions today. But too often our understanding is based on orthodox, dogmatic analysis. This distinctive book draws upon years of critical questioning and teaching and exposes how macroeconomic theory has evolved from its origins to its current impoverished and extreme state. Moving from the Keynesian Revolution to the Monetarist Counter-Revolution, through to New Classical Economics and New Consensus Macroeconomics, the authors both elaborate and question the methods and content of macroeconomic theory at a level appropriate for both undergraduate and postgraduate studies. Macroeconomics provides a unique alternative to the multitude of standard textbooks by locating macroeconomic theory in its own history. It will be perfect for those studying macroeconomics, as well as for those looking for a new way to understand our increasingly complicated economic system. It is accompanied by a counterpart Microeconomics: A Critical Companion.
Macroeconomic Theory: a Short Course Autores:
A look at all the key topics in intermediate-level macroeconomic theory with carefully chosen linear versions of the standard models of both the closed and the open economy. It requires no mathematical proficiency beyond high school level algebra, and has been thoroughly tested in the classroom.
Management Accounting: Principles and Applications Autores:
This book adopts a new and accessible approach to helping readers understand how management accounting contributes to decisions in a variety of organisational contexts. It sets out clear explanations of practical management accounting techniques in the context of the application of these techniques to decisions. It recognizes practice through case studies and summarises published research. Uniquely, it examines the analytical and critical issues that often influence decision makers operating within private and public sector organisations. Key features include: - Case studies of varying complexity that will allow students to work at their own level - Summaries of important research articles - Key learning objectives and end of chapter questions.
Management and Entrepreneurship Autores: 
Management Essentials Autores:
Management Essentials is a simplified and synthesized version of core management principles to help readers appreciate the fundamentals of managing enterprises successfully in a competitive environment. It addresses the current dilemma in the field of management, where a strong perception exists that management theory and actual practice are increasingly disconnected from each other. The book delves into the notion of ‘value'creation cycle in an enterprise in relation to the competition and the importance to stay ahead on this curve vis-à-vis the competition. It discusses the interrelated concepts of analysis and decision making, and then goes further to connect the popular notion of branding to good business acumen. By drawing upon the author's extensive experience in academia and industry, the book uniquely intertwines theory with practice to join the dots across disparate business management concepts.
Managerial Decision Modeling / Autores:
This book fills a void for a balanced approach to spreadsheet-based decision modeling. In addition to using spreadsheets as a tool to quickly set up and solve decision models, the authors show how and why the methods work and combine the user's power to logically model and analyze diverse decision-making scenarios with software-based solutions. The book discusses the fundamental concepts, assumptions and limitations behind each decision modeling technique, shows how each decision model works, and illustrates the real-world usefulness of each technique with many applications from both profit and nonprofit organizations. The authors provide an introduction to managerial decision modeling, linear programming models, modeling applications and sensitivity analysis, transportation, assignment and network models, integer, goal, and nonlinear programming models, project management, decision theory, queuing models, simulation modeling, forecasting models and inventory control models.
Managerial Economics: Theory and Practice Autores:
Managerial economics is the application of economic theory and quantitative methods (mathematics and statistics) to the managerial decision-making process. This book will appeal to students with limited prior training in economics and quantitative methods. It assumes that students will have had mathematics training at least through pre-calculus and that they have had a course in elementary statistics. It also expects students to have had an undergraduate course in intermediate microeconomics. The book includes these features: an Online Instructor's Manual; an Online Study Guide; a problem-solving approach to the study of managerial economics that combines the features of a standard managerial economics textbook with those of a separate study guide; a method for helping business students develop the analytical skills necessary for success in the study of managerial economics, finance, and management; and, a more extensive review of mathematical techniques than most comparable textbooks. It contains a separate chapter on game theory, including: noncooperative, simultaneous-move, one- shot games; cooperative, simultaneous-move, infinitely- repeated games (including collusions, cheating rules, and determinants of collusive agreements); cooperative, simultaneous-move, finitely- repeated games; focal-point equilibria; multistage games; bargaining with and without symmetric and asymmetric impatience. It contains a chapter on the time value of money and capital budgeting. There is the accentuation of risk, uncertainty, and the economics of information throughout Book. It is practice oriented, avoiding complex theoretical explanations with cumbersome notation. The problems are included in each section and are made integral to learning and understanding subjects. Math review uses economic relationships instead of general notation. There is excellent balance among motivation, theory, and examples, and clear exposition. It emphasizes utility and applicability, not innovation. Chapters conclude with: chapter review, key terms and concepts, chapter questions, chapter exercises, and selected readings.
Managerial Economics: Tools for Analyzing Business Strategy Autores:
Each year, thousands of businesses file for bankruptcy protection because managers fail to efficiently organize the company's operations, misread market trends, pay inadequate attention to product quality, or misinterpret the activities and intentions of rival companies. Perhaps they fail to formulate optimal advertising or financing strategies, procure raw materials and components at least cost, or provide adequate incentives to motivate workers to put forth their best efforts. Managerial economics is the application of economic principles to topics of concern to managers. This textbook develops a framework for predicting managerial responses to changes in the business environment. It combines the various business disciplines with quantitative methods to identify optimal solutions to more efficiently achieve a firm's organizational objectives. The topics discussed in this textbook are readily accessible to students with a background in the principles of microeconomics and business mathematics. The selection and organizations of topics makes the textbook appropriate for use in a wide range of curricula by students with different backgrounds.
Managing Business Communications : Your Guide to Getting It Right Autores:
Clear and effective communication within and beyond organisations has always been a crucial business driver, and as communication channels proliferate and the speed of communication increases, getting your message across has never been more important. Using the series'trademark mix of checklists and thinker profiles, the guide looks at different types of business communications - written, verbal and external - and also focusses on the challenges of cross-cultural and virtual communication, and websites and social media. Topics covered include: report writing, running meetings, presentations, negotiation, PR and media interview planning, influencing, crisis communications and much more.
Managing Operations : Your Guide to Getting It Right Autores: 
Managing Organisational Behaviour Autores:
Welcome to the Third edition of Organizational Behaviour. During the last five years, the book has received overwhelming support from students, teachers and researchers all over India. The clear writing style, cutting edge content, research focus and interesting examples have turned the book into a hot selling proposition for over 5 years now. In the interim, the way individuals, groups and organizations have adapted to a dynamic and ever-changing environment has attracted the attention of researchers and academicians all over the globe. As things stand now, the subject matter is inundated with articles, books, case studies and research reports - trying to capture the dynamic nature of human relationships in an organizational setting. As a result, the authors are forced to carry out a careful balancing act incorporating the latest thinking in the field. To cut the excess fat, a radical surgery has been carried out. New topics have been added; live examples have come to enrich the theoretical content, lots of skill building exercises and lateral thinking puzzles have found their way into the text.
Managing People and Organizations: Peter Drucker's Legacy Autores:
Drucker was timely and inopportune at the same time. It is clear that from his extensive, solid and continual formation there has been born a singular, and at the same time multi-faceted, philosophy, which is deliberately difficult to summarize. Drucker was one of the first, if not the first, to discover the imminence of this far-reaching change. Precisely because he is not a specialist, he was able to perceive details and nuances that had been missed by the great gurus of management. This is why Drucker is considered to be the forerunner of modern management, as well as other concepts. This book shows the lesser-known side of Peter Drucker as far as his views on his own ideas are concerned. Drucker is most commonly thought of as a management theoretician; undoubtedly this is the most well known dimension of his work. What could be considered new and useful is that Drucker's aim was to write about man in his (man's own) social context. Drucker poured and concentrated his knowledge on man and organizations, drawing from what he learned from his European background and after expanded and practically texted in his American years.
Marketing and Economics: An Integrative Approach to Making Effective Business Decisions in the Global Marketing World / Autores:
This book bridges the disciplines of economics and marketing and brings them to bear on the analysis of contemporary business problems. The world has changed dramatically over the last four decades. Sociologically, technologically, economically and politically speaking the world is changing at an increasing pace. The spread of ideas and values are reinforcing the impact of globalization on various business operations and activities. As the late Peter Drucker once remarked: “while you were out the world changed.” To make sense of to the world we live in, we are compelled to draw from diverse disciplines and subjects.This book focuses on the contributions of economics and marketing. The basic principles, theories and issues of economics are selected and are integrated with key elements and principles of marketing. Marketers, in conventional as well as in digital markets, are encouraged to integrate marketing with economics in order to make successful and effective business decisions. Marketing and Economics are subjects dealing with business – business of private firms, not-for-profit organisations and that of government. Economics involves allocation of scarce resources. Scarcity in economics is relative scarcity, scarcity in relation to demand. Written in a casual, accessible language and taking very little for granted, this book is for anyone who is curious about economics and marketing. It provides the essential analytical framework necessary for thriving in today's business. In its diverse chapters it covers topics such as offshoring, the circular economy, benchmarking, mergers and acquisitions, knowledge and innovation, services industries, customer relationships, advertising and communication, among others. It is particularly well suited to undergraduates in business or economics and its fresh perspectives on today's challenges would be of interest to business managers and marketing professionals.
Marketing Management / Autores:
A contemporary discourse on how to operate in the rapidly changing environment of the marketplace, this book provides the mantra to build long-term marketing growth. Starting with the understanding of consumer needs, it takes the reader on a smooth journey of how to understand the market and develop appropriate strategies. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the present-day marketing arena. The author states that the marketing activities should start by converting the technical product to a marketing product by linking to the needs of the target customer. The author also reclassifies the need hierarchy to suit the marketing professionals and introduces the concept of ‘rebel need'.
Marketing Scales Handbook / Autores:
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item measures used in scholarly studies of consumer behavior. This tenth volume picks up where the previous volume ended and has reviews of 402 new scales that were reported in top marketing journal articles published in 2016 and 2017. Each review has information about a scale's source, its psychometric quality, who has used it, and the questions/statements that compose the measure. The bulk of the scales in this book focus on topics well known in the fields of marketing and consumer science such as products, branding, advertising, retailing, and purchasing. Measures of many other topics are covered as well, including benevolence, co-production, corporate social responsibility, food, emotions, engagement, environmentalism, games, health, personality traits, satisfaction, social media, websites, and word-of-mouth. The book is a valuable resource for researchers in a variety of fields who want statistically reliable measures for use in their studies of consumers or similar groups such as viewers, clients, patients, or citizens. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build, test, and refine measures from scratch, researchers can use the book's contents to borrow from the experts who have already crafted quality metrics. By using better measures, the precision of analyses is increased and should improve the decisions based upon the results.
Mastering Market Analytics / Autores:
n Mastering Market Analytics, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes. The new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only.32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers?
Mastering Microsoft Dynamics NAV 2016 Autores:
Take your skills to the next level with Dynamics NAV by implementing all the latest and advanced featuresGet a comprehensive coverage of how the NAV system can be implemented and maintained to get the most out of itGet powerful insights into how to integrate Dynamics NAV with third-party tolls and extend its functionalityWho This Book Is ForThis book is ideal for administrators, developers, and consultants who are looking to take their knowledge of Dynamics NAV to new heights.
Mastering the Numbers Autores:
This book is designed to give any professional from a non-financial background the skills and confidence to add that critical financial dimension to their skillset. Quickly and accurately read and interpret accounts, including forecasts, balance sheets and profit and loss reports Understand the difference between revenue, profit, cash flow, overhead and margin to make better financial decisions and produce budgets and forecasts with confidence
Microeconomic Theory Old and New: A Student's Guide Autores:
Microeconomic Theory Old and New: A Student's Guide has two main goals. The first is to give advanced undergraduate and graduate students an understanding of the core model of economics: Walrasian general equilibrium theory. The text presents in detail the three building blocks of Walrasian theory—establishing Pareto efficiency in a barter economy, establishing the efficiency of competitive markets, and accounting for market failure. Each is discussed verbally, graphically, and using mathematics. After reading this book, students will have an understanding of how the seemingly disparate pieces of conventional economics fit together as a system. Although the text focuses on the intellectual framework of standard economic theory, relevant mathematical techniques are discussed. The second goal is to present contemporary extensions and emerging alternatives to the Walrasian model. Some of the theoretical inconsistencies in the model are presented, drawing on the work of Samuelson, Boadway, Chipman and Moore, Ng, and Suzamura, among others. The text then presents challenges to the basic assumptions of the Walrasian system, posed by findings in behavioral economics and evolutionary game theory. Understanding both the Walrasian system and the theoretical and experimental critiques of classical economics is essential to those who ultimately work within the traditional framework and to those looking for an alternative, making this a must read for all students of economics.
Micro MBA: Theory and Practice Autores:
Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the'core'curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.
Microsoft Dynamics CRM 2016 Customization - Second Edition Autores: 
Mobile Apps and Banking / Autores:
Through a variety of new mobile applications (“apps”), technology is rapidly changing the way consumers shop. Today's mobile apps offer new beneficial services designed to enhance the consumer shopping experience. These apps allow smartphone users to compare competing products and retailers in real-time, seek out the best deals, and pay for their purchases by waving their phones at the checkout counter. Many of these apps have been installed on millions of devices, and all use mobile technology to alter consumers'shopping. Mobile payments can be a convenient way for consumers to pay for goods and services but they also raise consumer protection concerns. This book examines the mobile payments industry and its effects on consumers, while exploring areas where more attention is warranted such as dispute resolution, data security, and privacy.
Money Matters: Macroeconomics and Financial Markets / Autores:
Money Matters is a comprehensive guide to the basic principles of macroeconomics. It provides a nuanced yet in-depth understanding of the linkages between financial markets and the real economy. The book covers a wide range of topics integral to both the Indian and the global economies. Beginning with a basic theoretical discussion on macroeconomics, it eases the reader into the exploration of the more advanced concepts. Some of the important concepts discussed in the book are:'Fundamentals of Macroeconomics, money market, goods and services market.'Reserve Bank of India, money creation, supply and demand, interest rate determination, inflation and unemployment, etc.'International trade and foreign exchange.'Subprime mortgage crisis, global economic crisis and impact on India. Written in a lucid and jargon-free manner, the text helps the reader understand the linkages between the theoretical aspects of financial markets and the actual economic developments across the globe.
Monte Carlo Simulation and Finance / Autores:
Praise for MONTE CARLO SIMULATION & FINANCE'Dr. McLeish's clear exposition of simulation methods and their application to a wide variety of practical financial problems, along with the enlightening exercise problems, make this text perfectly suited for use at both the senior undergraduate and graduate levels. As a reference, this refreshing volume will be a handy aid for researchers and practitioners in constructing complex financial simulations and in using sound, statistical techniques to evaluate the output. This book is a valuable and important contribution to an increasingly vital area of quantitative finance.'—R. Mark Reesor, SHARCNet Research Chair in Financial Mathematics Department of Applied Mathematics, University of Western Ontario'This book fills an important niche in a rapidly growing and very topical subject area. Both teachable and highly readable, this book is pitched at just the right level for anyone seeking to learn about this subject. The thoughtful choice of topics covered is greatly enhanced by very useful sets of exercises appearing at the back of each chapter.'—Andrey Feuerverger, Professor of Statistics and Instructor in the Mathematical Finance Program University of Toronto'Excellent source of information on topics rarely covered elsewhere.
Multinational Enterprises and Sustainable Development / Autores:
Multinational enterprises (MNEs) are believed to contribute towards economic development of host countries through foreign direct investment (FDI), which results in poverty alleviation and human empowerment through linkages and spillovers with local stakeholders. However, earlier research demonstrates that the positive impact of FDI is often inconclusive. There is thus a gap in understanding the link between the activities of MNEs in developing countries and their impact on socio-economic development. This volume reports the results of a large international ‘MNEmerge'research project, financed by the European Commission, and provides an understanding of the impact of MNEs on United Nations Millennium Development Goals and successive Sustainable Development Goals in developing countries.
Negotiation Excellence: Successful Deal Making (2nd Edition) / Autores:
Negotiation Excellence: Successful Deal Making is written by leading negotiation experts from top-rated universities in the US and in Asia and its objective is to introduce readers to the theory and best practices of effective negotiation. The book includes chapters ranging from: preparing and planning for successful negotiations; building relationships and establishing trust between negotiators; negotiating creatively to create mutual value and win-win situations; understanding and dealing with negotiators from different cultures; to managing ethical dilemmas.
Operations Management / Autores:
Quintessential reference to business operations filled with key terms, equations, graphs, processes, models, and more. A perfect tool for any student of business, working professional, or business owner.
Operations Management / Autores:
The SAGE Course Companion on Operations Management is an accessible introduction to the subject that will help readers to extend their understanding of key concepts and enhance their thinking skills in line with course requirements. It provides support on how to revise for exams and prepare for and write assessed pieces. Readers are encouraged not only to think like an operations manager but also to think about the subject critically.
Operations Management / Autores:
This book presents lucid treatment of a wide range of issues involved in Operations Management. It emphasises on the analysis and quantitative techniques for the overall role of Operations Management in organisations, which aim at maximising their productivity and profitability. The book further discusses in detail decision-making methodology, design of product, process and production system. Decision-making methodology focuses on economic models and statistical models in Chapter 2. Design of process and product is given in Chapter 6. System and capacity design explained in.
Organizational Behavior: An Evidence-based Approach Autores:
Our goal with this 13th Edition is to keep this first mainline organizational behavior text up-todate with the latest and relevant theory building, basic and applied research, and the best-practice applications. We give special recognition of this scientific foundation by our subtitle - An Evidence-Based Approach. As emphasized in the introductory chapter, the time has come to help narrow the theory/research—effective application/practice gap. This has been the mission from the beginning of this text. As “hard evidence” for this theory/research based text, we can say unequivocally that no other organizational behavior text has close to the number of footnote references. For example, whereas a few texts may have up to 40 or even 50 references for a few chapters, all the chapters of this text average more than twice that amount. This edition continues the tradition by incorporating recent breakthrough research to provide and add to the evidence on the theories and techniques presented throughout. Two distinguishing features that no other organizational behavior textbook can claim are the following: 1) We are committed at this stage of development of the field of OB to a comprehensive theoretical framework to structure our text. Instead of the typical potpourri of chapters and topics, there is now the opportunity to have a sound conceptual framework to present our now credible (evidence-based) body of knowledge. We use the widely recognized, very comprehensive social cognitive theory to structure this text. We present the background and theory building of this framework in the introductory chapter and also provide a specific model (Figure 1.5) that fits in all 14 chapters. Importantly, the logic of this conceptual framework requires two chapters not found in other texts and the rearrangement and combination of several others. For example, in the opening organizational context part there is Chapter 4, “Reward Systems,” and in the cognitive processes second part, Chapter 7, “Positive Organizational Behavior and Psychological Capital,” that no other text contains. 2) The second unique feature reflects our continuing basic research program over the years. Chapter 7 contains our most recent work on what we have termed “Positive Organizational Behavior” and “Psychological Capital” (or PsyCap).
Organization Development Fundamentals Autores:
In a tumultuous global business environment, change is a constant. Organizations are affected by many factors from the local economy to global competition. To be successful they must do more than react to changes, they need to be proactive. Organization Development Fundamentals provides a starting point for those interested in learning more about taking this proactive approach. The authors explore the many facets of organization development and change management, including the theories, models, and steps necessary to complete the process. This is a perfect resource for professionals who are just starting out in the OD field or who want to brush-up on the basics. After reading this book, you will be able to: Define organization development and change management. Implement a change effort. Understand the competencies required of successful change agents. Recognize and solve ethical dilemmas related to change.
Organizing Marketing and Sales: Mastering Contemporary B2B Challenges / Autores:
The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers cover greater geographical space, and they have generally become more coordinated and sophisticated. Increased competence and maturity among customer firms has changed how those firms relate to their suppliers. Accordingly, there has been increased attention to how business relations can enhance value-creation. This introduces a whole new set of organizational challenges for marketing and sales. Organizing Marketing and Sales addresses a number of themes related to this development, both empirically and conceptually. It offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms, and it also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.
Performance Management: Concepts, Skills and Exercises / Autores: 
Practicing Financial Planning: For Professionals and CFP® Aspirants Autores:
The use of inspiring pedagogical technique and the extensive teaching and practical experience of the authors in the field of financial planning sets this book apart. The theoretical and conceptual foundation of each major planning topic is first presented and then brought to life by skilfully weaving it through real-life cases and practical illustrations. The authors have taken special efforts to make the book user-friendly and relevant for the CFP® designation aspirants.
Practitioner's Complete Guide to M&As Autores:
The ultimate guide to the ins and out of mergers and acquisitions Practitioner's Complete Guide to M&As provides the practical tricks of the trade on M&As: what they need to know, what they have to know, and what they need to do. Numerous examples and forms are included illustrating concepts in discussion. Written in a straight-talking style A highly, practical application-oriented guide to mergers and acquisitions Covers strategy development; deal flow and target identification; due diligence; valuation and offers; tax structuring; negotiation; and integration and value creation'Presents information using bullet points rather than lengthy narrative for ease of reading Numerous exhibits, forms, and examples are included This practical guide takes you through every step of the M&A process, providing all the necessary tools that both the first-time M&A player as well as the seasoned practitioner need to complete a smart transaction.
Principles of Macroeconomics Autores: 
Productivity and Organizations Management / Autores: 
Python for Finance - Second Edition / Autores:
Understand the fundamentals of Python data structures and work with time-series dataImplement key concepts in quantitative finance using popular Python libraries such as NumPy, SciPy, and matplotlib. A step-by-step tutorial packed with many Python programs that will help you learn how to apply Python to finance. This book assumes that the readers have some basic knowledge related to Python. However, he/she has no knowledge of quantitative finance.
Real Estate Investment Market Autores:
The turmoil in the international financial markets since the subprime loan crisis has had a significant effect on the real-estate investment market around the globe. This suggests that the real estate investment market is becoming part of the financial market. This book reviews current data on real-estate investing including topics such as the investment characteristics of the housing market; real estate markets in developing sub-Saharan Africa; ascertaining whether the superiority of'value'over'growth'real estate investment is unsustainable; emerging economies and secondary mortgage markets; a CBO report on the ongoing crisis in the housing and financial markets; changes to the regulation of Fannie Mae and Freddie Mac; an overview of the Securities Act of 1933 as it applies to private label mortgage-backed securities and others.
Real Estate Modelling and Forecasting Autores:
As real estate forms a significant part of the asset portfolios of most investors and lenders, it is crucial that analysts and institutions employ sound techniques for modelling and forecasting the performance of real estate assets. Assuming no prior knowledge of econometrics, this book introduces and explains a broad range of quantitative techniques that are relevant for the analysis of real estate data. It includes numerous detailed examples, giving readers the confidence they need to estimate and interpret their own models. Throughout, the book emphasises how various statistical techniques may be used for forecasting and shows how forecasts can be evaluated. Written by a highly experienced teacher of econometrics and a senior real estate professional, both of whom are widely known for their research, Real Estate Modelling and Forecasting is the first book to provide a practical introduction to the econometric analysis of real estate for students and practitioners.
Reinventing Talent Management Autores:
In this book, preeminent organizational scholar Edward Lawler identifies a comprehensive and integrated set of talent management practices that fit today's rapidly evolving workplace.The world of work has changed dramatically, says Lawler. Organizations now operate in a global environment. New technologies continue to disrupt how, when, and where work is done and should be managed. The workforce is becoming more diverse. Sustainability has joined profitability as a key business goal. All of this has dramatically accelerated the pace of change, making recruiting the best talent—not simply filling positions—an overriding concern. But too many organizations still use a job-based, bureaucratic talent management approach that doesn't take into account how the world has changed. Indeed, a recent study showed that from 1995 to 2016, there was no significant change in the way HR spends its time.Lawler says that talent management has to be reinvented. It needs to be closely linked to the organization's overall strategy. Recruitment and talent management should be driven by the skills and competencies the organization needs for long-term growth. This means talent management requires agile systems that can respond quickly to changing conditions and that take a more individualized approach to evaluating and rewarding performance. And everything talent management does has to be based on evidence, not tradition. Lawler looks at attracting, selecting, developing, rewarding, managing, and organizing talent through this new lens. In today's world, organizations have to constantly reinvent themselves—and talent management must do the same.
Retail Banking / Autores:
This fourth edition of Retail Banking is a comprehensive, up-to-date introduction to the principles of banking. Aimed at bank staff and students the text is packed with international examples and case studies and covers all aspects of banking in the modern financial services industry. It clearly explains the regulatory, social, technological and practical environment in which retail banks operate. Topics covered include: banking risks and regulation payment methods, fund transfers, collecting and paying banks principles of the banker-customer relationship the balance between liquidity and profitability principles of lending and key credit risk tools. The text is complemented by online support material and a tutor resource containing dozens of practice tasks for students.
Salesforce CRM - the Definitive Admin Handbook / Autores:
About This BookSee the latest best practice Salesforce administration principles, gain real-world advice, and understand critical design considerations to set up and customize Salesforce CRMThis is a pragmatic guide to the key functions of customizing and setting up the application for enterprise security, user and data management, process automation, analytics, and mobile featuresStep-by-step navigation and descriptions of the features of Salesforce CRM platform and clear guidance on the customization and administration of the applicationIdentify what is covered to create your own improved study guide for the certified administrator examinationWho This Book Is ForThis book is for administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management. Whether you are a new administrator or a more experienced professional, this book will enhance your knowledge and understanding of the features of Salesforce CRM.What You Will LearnManage and administer user records and password policiesConfigure and control the various organization-wide user interface features in Salesforce CRMSet up and maintain users, profiles, and permission sets and administer appropriate security and login access mechanismsApply organization securityUnderstand the capabilities of the Salesforce CRM sharing modelCreate, delete, and customize fields, page layout, and list views for custom and standard objectsFind out how Apex and Visualforce coding can be used in Salesforce CRMImplement the mechanisms for data managementDiscover the tools to import, update, transfer, and mass delete dataIn DetailSalesforce CRM's Winter'17 release offers a host of new features for CRM designed to transform your sales and marketing requirements. With this comprehensive guide to implementing Salesforce CRM, administrators of all levels can easily acquire deep knowledge of the platform. The book begins by guiding you through setting up users and the security settings and then progresses to configuration, data management, and data analytics. We swiftly move on to the setting up of organization-wide features that affect the look and feel of the application. Process automation and approval mechanisms are covered next, along with the functional areas of Sales Cloud, Service Cloud, Marketing Cloud, and Salesforce Chatter. This book details Salesforce CRM system administration in a practical way and is an invaluable reference for both new administrators and experienced professionals.At the end of the book, techniques to further enhance the system and improve the return on investment Salesforce mobile apps and mobile administration are covered, along with Salesforce Adoption Manager. Every chapter is complete with a section containing example questions of the type that you might encounter in the certification examination.
Sales Management / Autores:
In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a customer to make a purchase and accept that building enduring customer relationships is the key to achieving sales goals. To understand what it means to sell successfully, sales representatives must develop a solid foundation in selling skills and an understanding of the critical elements needed to achieve sales goals. By delving into the foundational concepts related to leveraging sales as a tool for organisational profit, the authors give readers important insights into the critical elements of the sales process, including consultative selling, sales force management, qualities of effective leadership in sales, and the use of technological tools such as Customer Relationship Management (CRM) and Sales Force Automation (SFA) systems. This book includes insightful contributions from leading sales and marketing practitioners across the continent of Africa on characteristics of successful salespeople and how to recruit them, the crucial role of sales leadership, sales team training methods and strategies for developing customer relationship management programs.
Salespeople Don't Lie / Autores:
Sales malpractice accounts for huge losses in businesses worldwide. The way to bring attention to this malaise is to ensure that salespeople worldwide understand the damage this malpractice causes. This book is a mission to spread the word on how sales can be a profession that does good for customers and adds value to their lives. A salesperson can be someone who does good for the society and to every individual who needs help in making the right decision about a product they wish to purchase. One of the basic tenets of a sales team that meets customers face-to-face is that sales grow as the relationship grows between the customer and the salesperson. Trust is the principal ingredient that keeps relationships going. When a salesperson lies, it is an assault on the very core of the relationship. Truth and transparency while hard to choose, is less painful in the long run. The book advocates using a professional sales system that facilitates sales successes in an easy and legitimate way. A robust sales system not only helps in achieving sales targets but has an overall impact on the motivation of the sales team, thereby curtailing attrition. When you don't fear sales, you never have to lie.
Service Quality (SQ): Perspectives, Management and Improvement Strategies Autores:
Globally, since the turn of the century, economic conditions have been very challenging, turning the market place into a highly competitive, cut throat environment. Service excellence has therefore become non-negotiable and service providers have no option other than to ensure that their service offering, which is translated in terms of various elements of customer service, is excellent and exceptionally creative to encourage customers'return intentions. This book discusses different perspectives of service quality as well as management and ways to improve SQ.
Short Introduction to Strategic Management Autores:
The Short Introduction to Strategic Management provides an authoritative yet accessible account of strategic management and its contemporary challenges. It explains the roots and key rationales of the strategy field, discussing common models, tools and practices, to provide a complete overview of conventional analytical techniques in strategic management. Andersen extends the discussion to consider dynamic strategy making and how it can enable organizations to respond effectively to turbulent and unpredictable global business environments. There is a specific focus on multinational corporate strategy issues relevant to organizations operating across multiple international markets. Written in a clear and direct style, it will appeal to students and practising managers and executives alike.
Stakeholder Management Autores:
Stakeholder theory is used for many purposes in a wide array of disciplines. It was intended to serve as a strategic management tool for business and society relationships in a capitalist system. While it has broad scholarly appeal, it is still somewhat controversial and is considered to be empirically underdeveloped. This new book offers a series of ten chapters from well-known, established and emerging business and society scholars working with stakeholder theory in its many aspects. Each chapter is centered on a different sub-topic related to stakeholder management, written by the actual published experts on that sub-topic. The chapters stand alone as comprehensive pieces of scholarship in themselves, but they are intimately related and interwoven so as to give readers an overall sense of cohesion around the area of stakeholder management.
Storytelling in Business / Autores:
Storytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance—a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives. To show the reach of storytelling, Forman conducted 140 interviews with professionals ranging from CEOs in small and thriving firms, to corporate communication and digital media experts, to filmmakers—arguably the world experts in visual storytelling. She draws out specific lessons learned, and shows how to employ the road-tested strategies demonstrated by these leaders. Although this book focuses on storytelling in the context of business, Forman takes inspiration from narratives in literature and film, philosophical and social thought, and relevant concepts from a variety of other disciplines to instruct the reader on how to develop truly authentic and meaningful tales to drive success. A final chapter brings readers back to square one: the development of their own'signature story.'This book is a pioneering work that guides us beyond the pressure and noise of daily organizational life to influence people in a sustained, powerful way. It teaches us to be fluent storytellers who succeed by mastering this vital skill.
Strategic Approaches to the Legal Environment of Business / Autores:
Current and future managers are regularly confronted with decisions that create risk in the legal environment of business. This book provides a framework for qualifying legal risk and then determining if the legal risk is worth taking. This framework begins by looking at the relationship between the firm, its suppliers, customers, owners, agents, and others in society as a whole to understand specific risks in personal injury, agreements, products, borrowing money, employees, independent contractors, and business entity selection. When the manager is aware of the magnitude of the risk and the likelihood of the risk, the manager is in a strong position to determine if the risk is worth taking. This book uses numerous applications from Game Theory to determine how risks of the firm compare to risks of another firm, an employee, a vendor and a customer.°Students of business law will appreciate the black letter legal discussions of civil procedure, torts, contracts, the sale of goods, secured transactions, agency, and business associations with tax implications. Aspiring accounting students will find familiarity with many topics that appear on the AICPA exam. Managers will gravitate toward specific guidance with regard to setting up agreements with customers and vendors, creating effective human relations policies, and mitigating firm risks with regard to internal and external stakeholders. Dozens of managers provided input and experience that found its way into the selection of examples in the book ensuring real-world application for many practical business law problems.
Strategic Internal Communication: How to Build Employee Engagement and Performance / Autores:
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.
Successful Implementation of CRM in Sales Departments Autores:
The implementation of CRM causes high investment costs and therefore is a challenge for companies. However, the technology seeks to establish a better understanding of the customer and as a result to strongly increase the volume of sales. CRM not only is a software program but an orientation towards the customer. The present study is about the key success factors for implementing CRM in sales departments of B2B companies.
Sustainable Banking and Finance / Autores:
Sustainable Banking introduces business leaders and students to the many ways in which financial institutions can manage their environmental and social impact and meet the needs of the current generation without compromising the needs of future generations. Olaf Weber and Blair Feltmate go beyond the business case for sustainability: how managing environmental, social, and governance risk can contribute to a bank's bottom line – to make the sustainability case for banking: how banks and other financial institutions can make a positive impact on society.In their book, Weber and Feltmate discuss the key aspects involved in making a financial institution sustainable: how to manage the direct and indirect impacts of banking activities on the community and the environment, how to minimize and mitigate the environmental footprint of internal operations, and how to account for various types of environmental and social risk in lending and project finance. They also introduce sustainable banking products and strategies being adopted by industry leaders, such as responsible investing, social finance, and impact lending.
Sustainable Negotiation: What Physics Can Teach Us About International Negotiation / Autores:
This new and innovative book introduces a new approach to negotiation, where ‘Sustainable Negotiation'replaces the old notion of winning. Instead of ‘doing a deal'and walking away, negotiation becomes a continuous process of solving problems and creating relationships with no term limits, which better reflects the real world today. Just as we strive to create a sustainable approach to the natural world, we need to do the same with people if we want to keep working together and building a more harmonious business world. The book borrows from the field of physics to make the case that negotiators need to know what is not visible so they can explain what is visible. This alignment gives negotiators the tools to think differently about what they see, helping them to look beyond traditional negotiation techniques and to develop a forward-thinking and sustainable approach to business. Written by a leading international negotiation expert, Sustainable Negotiation introduces a completely new perspective on international negotiation, providing practical, field-tested examples, experiments and guidance to enable readers to implement sustainable negotiation in the real world.
Ten Commandments for Family Business / Autores:
Family business: we live it, we breathe it, yet we do not understand its significance entirely. This book helps in understanding the phenomenon of family business better. The 10 commandments in this book work like a handbook for business families to refer to and act upon.
The Agenda Mover: When Your Good Idea Is Not Enough Autores:
Organizations, institutions, and individuals get stuck in spite of their innovative ideas and ambitious agendas. Never has the timing been better for a book that cuts through the theoretical jargon and delineates the exact political and managerial skills leaders need to move agendas forward. Whether you're a team leader trying to lead change and innovation in a large corporation, an entrepreneur trying to gain support, a politician trying to expand your coalition, or an individual trying to advance your career and build networks, The Agenda Mover will give you the political and managerial leadership skills necessary to achieve results. Based on the premise that leadership competencies and skills can be learned, The Agenda Mover is the inaugural volume of the practitioner-oriented Pragmatic Leadership Series published in association with Cornell University Press. Each volume emphasizes specific skills of execution that leaders at all levels need to master. Visit pragmaticleadershipseries.com to learn more about the series.
The Brave New World of EHRM 2.0 Autores:
Information technology has had a profound effect on almost every aspect of our lives including the way we purchase products, communicate with others, receive health care services, and deliver education and training. It has also had a major impact on human resource management (HR) processes, and it has transformed the way that we recruit, select, motivate, and retain employees (Gueutal & Stone, 2005; Kavanagh, Thite, & Johnson, 2015). For example, some estimates indicated that 100% of large organizations now use web-based recruiting (Sierra-Cedar, 2016-2017), and over half of the training conducted in America is delivered using technology-based methods (American Society for Training and Development, 2015). Results of a survey by the Society for Human Resource Management (SHRM) (2002) revealed that technology is one of the major drivers of change in today's HR departments. In spite of the increased use of technology in the field of HR, relatively little research has examined the acceptance and effectiveness of electronic human resource management (eHRM) methods. As a consequence, practitioners are implementing these new systems without the benefit of research. Thus, the primary purpose of this issue is to review the results of research on a number of important eHRM practices including e-recruitment, e-selection, gamification, e- socialization, e-learning, and e-performance management. It also considers how technology can be used to manage task-based contingent workers, and examines the problems associated with cyberdeviance in organizations. The chapters in this series should be extremely beneficial for HR researchers and practitioners who are employing these new systems.
The Commitments of Traders Bible: How To Profit From Insider Market Intelligence / Autores:
Regardless of your trading methods, and no matter what markets you're involved in, there is a Commitments of Traders (COT) report that you should be reviewing every week. Nobody understands this better than Stephen Briese, an industry-leading expert on COT data. And now, with The Commitments of Traders Bible, Briese reveals how to use the predictive power of COT data—and accurately interpret it—in order to analyze market movements and achieve investment success.
The Complete CFO Handbook Autores:
This must-have reference covers all of the major areas of cost accounting and analysis including product costing, relevant costs, cost-volume analysis, performance evaluation, transfer pricing, and capital budgeting. Includes methods of reorganizing, classifying, allocating, aggregating, and reporting actual costs and comparing them with standard costs. Equips experienced cost accountants with a reference tool and students with a thorough textbook. Provides numerous examples, succinct language, chapter review, glossary, and appendices. Includes an abundance of exercises, many of which are based on exam questions from the CPA and CMA exams.
The Concise Handbook of Management Autores:
Discover the practical tips to make you an effective, customer-oriented manager!Focusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Management: A Practitioner's Approach gives you an overview of everything you need to know about managing in one practical, concise book. This plain-talking guide not only explains management theories, but also presents commonsense suggestions on the best ways to effectively manage people and things, no matter what type of business you are in.
The Controller's Function: The Work of the Managerial Accountant Autores:
The go-to resource managerial accountants can turn to for sustaining their company's competitive advantage From flex budgeting to detailing the more sophisticated skills like throughput analysis for capital investments and the fast close for public companies, The Controller's Function, Fourth Edition offers numerous real-world examples, expertly balancing both the technical and managerial sides of the job. Provides an overview of the functions and responsibilities of the controller/management accountant in a corporation Explores how controllers can better perform their jobs Offers a solid foundation for those who are new to this area Comprehensive and practical, this book fully defines the role, functions and responsibilities of the managerial accountant in a corporation.
The Endurance of Family Businesses Autores:
The Endurance of Family Businesses is a collection of essays offering an overview of the importance and resilience of family-controlled large businesses. Much of economic and business history research neglects family businesses, considering them an inefficient form of business organization. These essays discuss the strengths of family businesses: the ways family firms have managed, financed and governed their corporations, as well as the way in which they structure their relationship with the external environment, from the government to the company's stakeholders. Family businesses have learned new ways of organizing their resources and using their accumulated know-how for new markets and institutional environments. This volume combines the expertise of well-known scholars who specialize in business history, economic history, management and consulting, to provide an interdisciplinary perspective on family businesses. Contributors provide a global view by taking into account Asian, American and European experiences.
The Essential Guide to Corporate Real Estate Autores:
The Essential Guide to Corporate Real Estate is a fundamental examination of Corporate Real Estate (“CRE”). As a foundational manual, the guide covers the spectrum of variables shaping the daily decisions of CRE professionals and provides insights and strategies for effective management.
The Great Debates in Entrepreneurship / Autores:
This volume presents some of the most important'debates'that exist in the field of Entrepreneurship today. It brings together leading scholars, deriving contributions from special sessions designed by the Global Consortium of Entrepreneurship Centers (GCEC) to discuss both sides of these'great debates'. Topics include: “Is the Business Plan Really Dead and Should It Be,” “Does the Lean Start up Deserve all the Hype?” “Entrepreneurial Ecosystem - Weak Metaphor or Genuine Concept?” “Teaching vs. Doing – Is there a Role for Lecture and Content in Entrepreneurship Education?” “Should Centers Be Controlled Centrally?” and “Is a Bachelor's Degree in Entrepreneurship Worth It?”.
The Green Bundle: Pairing the Market with the Planet / Autores:
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a'green bundle'that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key.
The Handbook of Logistics and Distribution Management: Understanding the Supply Chain / Autores: 
The History of Family Business, 1850-2000 Autores:
In this 2002 textbook, Andrea Colli gives a historical and comparative perspective on family business, examining through time the different relationships within family businesses and among family enterprises, inside different political and institutional contexts. He compares the performance of family businesses with that of other economic organizations, and looks at how these enterprises have contributed to the evolution of contemporary industrial capitalism. Central to his discussion are the reasons for both the decline and persistence of family business, how it evolved historically, the different forms it has taken over time, and how it has contributed to the growth of single economies. The book summarises previous research into family business, and situates many aspects of family business - such as their strategies, contribution, failure and decline - in an economic, social, political and institutional context. It will be of key interest to students of economic history and business studies.
The Management Game of Communication / Autores:
We still see many communication graduates with little business knowledge and business graduates with little communication knowledge. This schism leads communication scholars to assume that better communication is an end in itself while management see it as a means to an end – it must somehow contribute to the bottom line. How can strategic communication and public relations support corporations? What can communicators learn from management disciplines? Moreover, how should universities and business schools deal with the need to integrate research and education from different disciplines to advance the field? This book addresses these challenges and offers some answers.
The Operations Advantage: A Practical Guide to Making Operations Work / Autores: 
The Past, Present and Future of International Business and Management / Autores:
This volume concentrates on the substantive gaps in the IB/IM field and addresses whether these gaps are resolvable with our current theoretical and methodological toolkit.
The Quick Guide to Small Business Budgeting / Autores: 
The Real Estate Investment Handbook Autores:
Investing in commercial real estate can provide excellent risk-return opportunities for both the large and small investor. Unlike equity securities, commercial real estate often generates a substantial and predictable cash flow over time--and the compounding effect of this cash flow can significantly enhance the performance of most investment portfolios. Filled with in-depth insight and practical advice, The Real Estate Investment Handbook is an essential tool for current and aspiring commercial real estate investors looking to develop and evaluate commercial real estate properties. Throughout the book, experts G. Timothy Haight and Daniel D. Singer offer careful examinations of the various types of commercial real estate available, the measures within the markets used to evaluate their performance, and the intricacies of the markets in which they are traded. The discussions of breakeven analysis, present value, financial leverage, loan packaging, and practical real-life situations found in The Real Estate Investment Handbook will help you make better-informed decisions when investing in properties.
The Theory of the Firm: Microeconomics with Endogenous Entrepreneurs, Firms, Markets, and Organizations / Autores:
The Theory of the Firm presents a path-breaking general framework for understanding the economics of the firm. The book addresses why firms exist, how firms are established, and what contributions firms make to the economy. The book presents a new theoretical analysis of the foundations of microeconomics that makes institutions endogenous. Entrepreneurs play a central economic role by establishing firms. In turn, firms create and operate markets and organizations. The book provides innovative models of economic equilibrium that endogenously determine the structure and function of economic institutions. The book proposes an'intermediation hypothesis'- the establishment of firms depends on the effects of transaction costs and on the extent of the market.
Top Incomes Autores:
A rapidly growing area of economic research investigates the top of the income distribution using data from income tax records. This volume brings together studies of top incomes for twelve countries from around the world, including China, India, Japan, Argentina and Indonesia. Together with the first volume, published in 2007, the studies cover twenty two countries. They have a long time span, the earliest data relating to 1875 (for Norway), allowing recent developments to be placed in historical perspective. The volume describes in detail the source data and the methods employed. It will be an invaluable reference source for researchers in the field. Individual country chapters deal with the specific nature of the data for each of the countries, and describe the long-term evolution of top income shares. In the countries as a whole, dramatic changes have taken place at the top of the income distribution. Over the first part of the century, top income shares fell markedly. This largely took the form of a reduction in capital incomes. The different authors examine the impact of the First and Second World Wars, contrasting countries that were and were not engaged. They consider the impact of depressions and banking crises, and pay particular attention to the impact of progressive taxation. In the last 30 years, the shares of top incomes have increased markedly in the US and other Anglo-Saxon countries, reflecting the increased dispersion of earnings. The volume includes statistics on the much-discussed top pay and bonuses, providing a global perspective that discusses important differences between countries such as the lesser increase in Continental Europe.
Trust: Creating the Foundation for Entrepreneurship in Developing Countries Autores:
Entrepreneurial ventures often fail in the developing world because of the lack of something taken for granted in the developed world: trust. Over centuries the developed world has built up customs and institutions like enforceable contracts, an impartial legal system, credible regulatory bodies, even unofficial but respected sources of information like Yelp or Consumer Reports that have created a high level of what scholar and entrepreneur Tarun Khanna calls “ambient trust.” If a product is FDA-approved we feel confident it's safe. If someone makes an untrue claim or breaks an agreement we can sue. Police don't demand bribes to do their jobs. Certainly there are exceptions, but when brought to light they provoke a scandal, not a shrug. This is not the case in the developing world. But rather than become casualties of mistrust, Khanna shows that smart entrepreneurs adopt the mindset that, like it or not, it's up to them to weave their own independent web of trust—with their employees, their partners, their clients, their customers and with society as a whole. This can certainly be challenging, and requires innovative approaches in places where the level of societal mistrust is so high that, as in one example Khanna provides, an official certification of quality simply arouses suspicion—and lowers sales! Using vivid examples from Brazil, China, India, Mexico and elsewhere, Khanna shows how entrepreneurs can build on existing customs and practices instead of trying to push against them.
Understanding Different Cost Accounting Solutions / Autores: Value-Based Marketing Strategy: Pricing and Costs for Relationship Marketing / Autores:
This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing.
Vision and Strategy: Strategic Thinking for Creative and Social Entrepreneurs / Autores:
Creative and social entrepreneurs are at the forefront of building a new economy and shaping our future by being highly visionary and following their path persistently. Visions are the driving force for social innovation. But, without a strategy on how to achieve our vision, the vision stays a vision and consequently will have zero impact. Therefore, visions need strategies. Vice versa, strategies need to be based on visions in order to be powerful. Business development without following a visionary strategy leaves the future to chance. In times where complexity and the pace of change is constantly rising this does not work anymore. This book helps to understand the connection between strategy and vision, strategy and creativity. It follows an approach to strategy as a meaningful, playful, experimental and therefore creative way to design a sustainable and impactful future. Included are a selection of effective tools and methods on how to develop a strategic thinking.
Why 9 of 10 Family Businesses Fail at Succession: Learn What the 10 % Make Right. Best Practices from the UK and Germany / Autores:
The harsh reality: 9 out of 10 of family businesses will never make it to the third generation. This book investigates which factors are critical for the success of a succession. The study of three family businesses in the third generation from Germany and the UK lead to four best practices. From the results, a new model for succession in family businesses was developed. The qualitative study is one of the first that investigates the performance of successions with an international perspective. This book is recommended for family business researchers, family business owners, advisors and students interested in family business studies.
Why Stock Markets Crash / Autores:
The scientific study of complex systems has transformed a wide range of disciplines in recent years, enabling researchers in both the natural and social sciences to model and predict phenomena as diverse as earthquakes, global warming, demographic patterns, financial crises, and the failure of materials. In this book, Didier Sornette boldly applies his varied experience in these areas to propose a simple, powerful, and general theory of how, why, and when stock markets crash. Most attempts to explain market failures seek to pinpoint triggering mechanisms that occur hours, days, or weeks before the collapse. Sornette proposes a radically different view: the underlying cause can be sought months and even years before the abrupt, catastrophic event in the build-up of cooperative speculation, which often translates into an accelerating rise of the market price, otherwise known as a'bubble.'Anchoring his sophisticated, step-by-step analysis in leading-edge physical and statistical modeling techniques, he unearths remarkable insights and some predictions--among them, that the'end of the growth era'will occur around 2050. Sornette probes major historical precedents, from the decades-long'tulip mania'in the Netherlands that wilted suddenly in 1637 to the South Sea Bubble that ended with the first huge market crash in England in 1720, to the Great Crash of October 1929 and Black Monday in 1987, to cite just a few. He concludes that most explanations other than cooperative self-organization fail to account for the subtle bubbles by which the markets lay the groundwork for catastrophe. Any investor or investment professional who seeks a genuine understanding of looming financial disasters should read this book. Physicists, geologists, biologists, economists, and others will welcome Why Stock Markets Crash as a highly original'scientific tale,'as Sornette aptly puts it, of the exciting and sometimes fearsome--but no longer quite so unfathomable--world of stock markets.
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